"Good voice" total selection crazy play Edge: 12 rounds of commercials

"The good voice of China" is the winner Liangbo.　　In addition to too many advertisements, the lengthy and confusing voting process has also been questioned. Divided into three programs, each file does not touch 90 minutes bottom line, 12 rounds of ads, 40 minutes, not a violation of the hot a whole summer "China sound", in the mid-autumn night in Shanghai 80,000 People's Stadium held a "peak dream night." From 7:30 to 12:30 in the evening, the "Good voice" took 5 hours to complete the battle, setting a record for the 80,000-person stadium. The next day, about the good voice "planned 22:30 end of the performance, due to a large number of ads, timeout up to 2 hours, causing dissatisfaction among the surrounding residents ..." the report, the audience and netizens also on the advertising too much, the vote confusion and so on. Controversy in the National Day holiday has not been diluted, but intensified. October 6, the program group on the disturbing statement, but also aroused the "apology insincere, praise Sound Division" greater rebound. Does "good sound" "timeout"? is a large number of advertisements illegal? What's going on with the final celebration show?　　This article interviewed the "Good voice of China," the director of Jinlei, Zhejiang TV Program Center director Chen Wei, the host of China and so many parties, revealing that night "good voice" behind the story.　　Policy television on the Star Integrated channel daily 19:30-22:00 broadcast of the variety of art type program is not longer than 90 minutes. Five hours too long?　　The show is broken into three gears! "People think that night is a good voice," a program, but in fact that is the three programs, is the "star concert" "Peak Moment" "awards ceremony", just because our advertising seamless convergence done better, will let everyone misunderstand. "Zhejiang TV Program Center director Chen Wei said." According to the SARFT issued at the end of last year, and the implementation of the January 1 this year, "on the further enhancement of the TV star Integrated Channel Program Management" (each television on the star integrated channel 19:30-22:00 broadcast every day of the comprehensive arts type program is not longer than 90 minutes), Chen Wei further explained that " This 90-minute rule does not include advertising time. That night ' good voice ' every program we are strictly controlled within 90 minutes, plus advertising, total time 5 hours, this is in line with our original idea. "China's good voice," director Jinlei also confirmed Chen Wei's saying, "There is no time-out, we plan is 5 hours of the program, 12:30 end." Before we held in Shanghai Stadium two "China's Got Talent" total runoff, all in the 0:15 to complete, there is no problem. We have also checked the performance of the relevant laws, and there is no time-out on the breach of the said, there is no penalty. But Jinlei also admits, because the concert scene is big and dynamic, does not rule out the neighboring residents to alarm the possibility. "The first thing we worry about is weather risk and sound effects, but this lesson tells us that outdoor activities also take full account of the feelings of the residents around us." Next time firmly or in the indoor venue! "The policy is to broadcast commercials every hour.shall not exceed 12 minutes.　　Television stations from 19 o'clock to 21 o'clock, the total length of commercial advertising broadcast should not exceed 18 minutes. All the rides and promotions?　　Hard wide no timeout Oh! "Give me a few minutes to get into the ad, and I hate myself very much," he said. In the evening, the host Hua Shao repeatedly said the advertisement "preface" on the stage, some comfort the scene fidgety audience. Because the amount of advertising is too large, in the second stage of the live broadcast, in order to leave more time to content, the Director Group asked China to be less than a one-time broadcast advertising solution, rather than the spread of the previous stage.　　So, Hua less in 40 seconds to finish the advertisement, "Chinese Good tongue" also calculate the beginning and end. According to the recent statistics of the Chinese Internet Data Research Centre, the "good voice of China" final lasted five hours, with a total of 12 rounds of advertisements, each of which had more than 12 spots per round, 5 of which exceeded 20. These announcements do not include all kinds of advertisements in China, and the promotion of the film by the guests. The same day, the film "Two Exposure" "Bronze Sparrow Taiwan" "Tai Chi 1" is attended by the guest form, the film "dangerous relationship" hair micro Bo ridicule: "The only not to delay everyone to see the sound of China's film, we have moral integrity!" In fact, the first day of live broadcast, Chen Wei in the media interview revealed that the program more and more fire, many often with the cooperation of Zhejiang TV advertising customers want to join, Taiwan has been trying to coordinate. However, Mr Chen denied that there was an ad on the September 30 live broadcast, "This is a large live program, all the ads have been tender." 12 Advertising, time length, location, total amount are all in advance to determine good. "The administrative measures for broadcasting and television advertising broadcast since January 1, 2010" stipulates that "each program shall not exceed 12 minutes per hour of commercial advertising." Among them television stations between 19 o'clock and 21 o'clock, commercial advertising broadcast total time must not exceed 18 minutes. "According to this calculation, from 7:30 to 12:30 in the evening, the" good voice "can be interrupted by the total length of advertising time limit up to 49.5 minutes. According to Chen Wei's statistics, the 12-round advertisement that aired that night was about 40 minutes long.　　According to Chen Wei, since the "good Voice" began to debut, its advertising revenue estimates as high as hundreds of millions of. Live broadcast "failure" to troubleshoot the voting link: The production team running at full capacity, the rehearsal time is not sufficient in addition to "timeout", that night the longest time the media vote is also questioned too confusing. Because there is no rehearsal in advance of this link, the moderator Hua less in the reporter walked to the stage before the second do not know how they want to vote. According to China's small disclosure, the full rehearsal on the day 3:30 P.M., to 6 point had to end. The main reason for the inadequacy of rehearsals is insufficient time. "21st, we have just held a concert in Macau, and the forward number is September 13, 15th two to more than 10 hours of program recording ... It's all the same. Director Jinlei also admitted that "we can do better". He stressed that the media vote on the "talent show" stage on the show, as for "the voting method should not take the high-tech means, need time to ponder, but we will continue to follow the national media voting concept, this will not change." Overall, this is our third time in the 80,000-man stadium, and the most successful one. "The police took away the sound teacher reason: After the light lamp claimed to have the celebration performance, leads the audience to return" The good voice of China "the total run-off election the most shocking is that the police tried to force the shutdown of the stereo, and the Sound division Jin Shaogang clash. The Shanghai Municipal Public Security Bureau explained afterwards: "The performance is delayed until 0:30, routinely all the lights on the scene, but also preach to celebrate performance (not reported), the audience back, in and out of the hedge, in order to avoid accidents, the organizers to stop the music (very late) did not fruit, and sound control coordination, can only force shutdown.　　"The scene reporter's recollection confirms that when the champion has already determined, the whole audience light is bright, most audiences have already moved out, but heard the organizers announced also has the celebration performance, part of the audience retraced."　　On the morning of October 9, audio Division Chen published long micro-blog, said the performance began before the sound division to get the work of the 5-hour performance, the performance has not been told to receive complaints from the disturbing. Part of the performance failed to live on the reason: too many stars, but want to let the audience see the total selection of the so-called victory only three songs: Golden and Bear Balance Chorus "Night Night", Wei and Lin Dazzle Chorus "flower girl" and Guan and Sin Xiaoqi Chorus "understanding." Eventually Sin Xiaoqi did not wait for the appearance to leave. That night, the celebration performance was not live, but the replay, was again edited. The director, Jinlei, said the three songs were arranged in the end to allow viewers to see the total run-off start as soon as possible. Because there are so many stars to congratulate, the first idea is to divide these people into two.　　As for the Sin Xiaoqi, Jinlei revealed that she did not participate in rehearsals, rushed to the stage for artists and students are not responsible.　　On the cooperation details of the "good voice of China" and the maintenance of the on-site order, the Shanghai East Asian Sports Cultural Center, a superior unit, said no response. This version of the interview/Beijing News reporter Haina (original title: "Good Voice" total selection crazy play edge)