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In the September, Microsoft began to plan to abandon the Nokia brand on the Windows Phone product line, instead of replacing it with Microsoft, while retaining the Lumia brand, and now finally put it into practice and get it on the table ...
Microsoft recently confirmed to the Verge that Lumia will replace Nokia as the new brand name, which means that the Lumia phone name based on the Windows phone brand will be changed from Nokia Lumia to Microsoft Lumia.
The news that has been brewing for one months is not surprising. Microsoft has already started working on "abandoning" Nokia, such as moving nokia.com to the new Microsoft Mobile Web site, while advertising for the holiday season is Lumia rather than Nokia. Nokia's French company will be the first to rename its Facebook, Twitter and other social accounts to Microsoft Lumia ... Other countries will complete the replacement of brand names within weeks.
Of course, Microsoft's "Nokia" brand does not mean Nokia is dying. In addition to mobile phone business, Nokia is an independent company focused on map services, network infrastructure.
What is unclear is how Microsoft will handle the Windows Phone brand in the future.
Now the front of the Lumia equipment has Nokia logo on the back, these devices can only have Microsoft, Lumia or Microsoft Lumia logo.
Goodbye, Nokia phone.