GoPro invited media tycoon Zander Lurie as senior media vice President

Sports camera GoPro "Hardware + content platform" has been in the personnel appointment has a precise embodiment-just hired senior media person Zander Lurie, asked him to be responsible for content creation, planning and distribution work. This and millet please old Shen joined the idea of the same.

Lurie will serve as senior media vice president of GoPro. He worked for CNET before, then went to CBS, where he worked as a top strategic advisor. His most recent job was at Guggenheim Partners, where he worked with former Yahoo executive Ross Levinsohn to develop a digital photo album.

Now, GoPro is still making money by selling cameras, and its share price has doubled in July. In the first three months of this year, YouTube has a "GoPro" video with an extra 1 billion clicks. With so many content resources in, it is natural to seek new cash flows.

However, a large number of clicks does not mean more money. GoPro also honestly told investors that GoPro could not make money on media content this year.

Lurie as senior vice president, reporting directly to President Tony Bates. Lurie will develop a strategy to generate content and be responsible for platform partnerships. Of course, his central mission is to ensure the high integrity of the GoPro brand.