GOPRO2014 Annual Q4 Net profit of $122 million

Absrtact: GoPro, a sports camera brand based in California, posted a Q4 earnings ending December 31, 2014, with revenues of $633.9 million trillion, and a net profit of $122 million per share of 83 cents. Previous capital markets were expected to be 580.3 million dollars in revenue; Net profit per share

GoPro, the california-based sports camera brand, posted a Q4 earnings of $633.9 million trillion as of December 31, 2014, with a net profit of $122 million per share of 83 cents. Previously, the capital market was expected to be 580.3 million dollars in revenue, with a net profit of 70 cents per share. In contrast, GoPro's revenue for the previous quarter was $361.5 million trillion, with a net profit of $33.3 million and 33 cents a share.

GoPro's share price rose 9.8% per cent, affected by the far-exceeding-expected earnings. GoPro's share price has doubled since the IPO.

In the past fourth quarter of 2014, GoPro sold 2.4 million cameras, which accounted for 94% of the market, with rival Sony accounting for only 3%. Nicholas Woodman, founder and CEO of GoPro, said that in the past fourth quarter, 1000 GoPro parts were sold per hour. Sales are strong because wearable sports cameras are popular in surfing, skydiving and other sports. GoPro recently released two cameras, namely the flagship "Hero4" and the entry-level "Hero", which refers to the leisure holiday crowd.

In the previous period, the GoPro camera installed in the helmet, skateboard, bike, dog chain to take a short film, on the network became the trend, on YouTube UGC content volume increased by 92% per cent, click rate Increase by 99%. It can be said that GoPro is not a simple hardware, "Hardware + content platform," the idea is very clear,

Recruit Senior Media person Zander Lurie, he is responsible for content creation, planning and distribution work; Consider the introduction of a four-axis propeller helicopter equipped with a high-definition camera to focus on the sky for better content; Announcing a partnership with the video live solution provider Vislink, Enter the field of live television.

Obviously, GoPro's media attributes are gradually adding weight to themselves.

Because of the great success of GoPro, companies such as Taiwan International Avionics (Garmin Ltd), Panasonic (Panasonic Corp.), Baolilai (Polaroid) have also followed the release of their own sports cameras. Apple was willing to enter the war and issued a patent this January, related to the installation of wearable cameras on bicycle helmets and diving equipment.