Gossip stops with the wise--the marketing behind the news

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News events are always the most direct way to attract people's attention. Through news events, people can learn more about the information happening in the outside world and make their own decisions through the grasp of news events, in the Internet age, with the development of the Internet age, information update and the speed of transmission, more convenient for the dissemination of information , information as a carrier, during which the message chain is also huge, and this carrier is also a good marketing channel, more and more enterprises began to increase their brand image through constant news hype, become the Internet marketing new methods and cases.

The inherent advantages of news dissemination

The timeliness and rapidity of news communication has become an important platform for many enterprises to carry out marketing, through the news report to continuously enhance the probability of enterprises appearing in the people's eyes, for the development of enterprises to establish a good corporate image, network exposure Sohu CEO Charles Zhang Drugs, just as netizens talk about the time, Sohu subsidiary Sogou CEO of a Weibo has a "deep meaning": Download Sogou search app can see this. Micro-blog map for Sogou search app screenshot, the top message for "Charles Zhang will be here 5:00 today to inform everyone." 5:00 just arrived in Sogou search app search keyword "Charles Zhang", sure enough, the latest video of Charles Zhang, the title of "Rumor!" Sohu CEO Charles Zhang denied drug addiction was caught rumors. Above the video also has obvious Sohu video promotion link. According to the 58 Media Advertising Alliance official analysis, under normal circumstances, the rumor only needs to carry on the simple microblogging reply, but Sohu this dispute fully explained its behind the deep meaning, aims to increase Sogou user's usage as well as the flow, for the company's development promotion.

Gossip stops with the Wise

There's a lot of this kind of gimmick in the online news, this has to say, the Internet age News information dissemination and communication more convenient, rumors stop the wise, in the Internet News era, good at the news event fermentation, through the news events fascinating, eye-catching, and then through a gimmick to implant the company's products, This approach is a good marketing, but this kind of marketing is really to create a feeling of hunger marketing, and now more and more news has been implanted in advertising. Even Bill Gates ' ice bucket games don't forget to advertise for their own brands, in view of this, the Internet Information News era, more and more marketing news will become a new "news", more and more companies also regard news events as a new way of marketing, this "gossip stop in the wise" form, will become a greater degree of internet marketing new outbreak point.

When gossip is past, when the news is no longer news, more and more enterprises through this form of marketing system construction, this form although the effect is significant, but in large part or rely on the news hot gimmick, enterprises can not be the carrier of news manufacturing, it can not be every day on the headlines, More and more enterprises should be rational marketing, through the Alliance platform for multi-channel marketing channel planning, rational marketing, marketing in the enterprise strategy platform, rather than through this gimmick to carry out a simple scale marketing.

This point of view from the 58 media 58chuanmei.com Reprint Kindly note