Gould began to exert O2O field

What is the role of maps in the O2O scene? Although location-based applications have already sprung up, the real large-scale push and application is based on the map itself. In this day of the cat O2O layout, gold through the map lbs and social network coupons, through the offline experience and line up and down single, trying to work with the cat, Micro Bo together to create the perfect shopping process, and the O2O in the field of gold has just begun.

because of the unprecedented O2O new play, this year's double 11 will be a demolition of the "wall" of the shopping carnival, the realization line under the two-way linkage. From competition to cooperation, online retail operations under the new model of the embryonic form is forming, this is the double 11 different from the General Network Shopping festival a big bright spot.





 


O2O is a system engineering, for this reason, Ali has long been painstakingly layout, before the investment of the gold map, Sina Weibo, etc. will also play their own advantages, through the map LBS (location based services, location-based service, also known as location services) and social network coupons, etc. Through the offline experience and line up and down the list, together to create the perfect shopping process. For the active transformation of the mobile Internet, the company, as partners in the Cat 11, for the first time to achieve a gold map and the cat Business direct integration, the future cooperation will have endless imagination space.





 


open a double 11 zone





 


how to transform from a traditional software manufacturer to the mobile internet has been the focus of attention in recent years. This May Ali shares the gold, the cooperation between the two sides has been relatively low-key, until the Double 11 pitched eve, only to reveal a new face. In mid-October, the gold map announced the official opening of the day cat double 11 zone, using Map LBS service to guide consumers from the line to the wire diversion, become the cat through the line under the key link.





 


Why choose the day cat double 11 as the starting point of cooperation O2O with Ali? Tang Xiyong, vice president of gold, said that as the world's largest electric business shopping festival, the cat Double 11 shopping carnival has become more and more public attention and participation in the iconic retail festival and industry vane, last year was a record of 19.1 billion yuan sales, so double is a very ideal entry point.





 


In the early days of the Golden map and the cat member system through the foundation, users can directly login to the gold map of the cat double 11 zone, real-time query "side shop", to find a nearby participation in the double line of activities under the brand and merchant location, to the offline merchants to receive discounts, experience trial wear and interactive fun. After the user tried to wear satisfied can scan code added to the shopping cart, and on November 11 the day of the order, enjoy 50 percent discount, but also can jump directly from the gold map to the day of the cat page to buy online.





 


in the process, the cat's brand flagship store to the gold map to provide offline store data, the gold Map provides professional geographical information processing, including store data entry, address proofreading, location of proofreading. The cat and the gold map of the total integration covers more than 300 brands of 30,000 offline stores, across the country more than 1000 counties and cities.





 


in terms of user search, the gold map is different in the past, in the double 11 zone opened up in accordance with the city search brand search method, through the city to choose the brand, and then select the store, let users know what brand of their city. This will increase the brand's promotion efforts, but also to maximize the local consumer drainage to the nearest store nearby.


 





let line all benefit





 


through the gold map, online sellers can attract more geographical location and its physical stores close to the buyers, offline sellers can put the store's promotional information posted to the online, so that more buyers, especially in the vicinity of the entity store buyers the first time to see.





 


"Gold hope this and the day cat cooperation, can break past the merchant line under the barriers, and create based on social and LBS shopping experience, so that sellers and buyers, buyers two-way, multi-directional interaction, reduce consumer, business participation in the threshold of O2O interaction, enhance trust, And then hatching more based on the brand online store O2O e-commerce application scenario, so that the transaction between the buyers and sellers more smooth, convenient, and full of discovery fun. "Tang Xiyong said.


 





Through the mobile phone of the gold shopping navigation, consumers find the nearest brand stores experience kind, and then back online to complete the order to pay, do not contribute to the actual sale of the store is not meaningful? The answer is no. Because the traditional offline merchants through the electric business giant diversion, can create a cluster effect, but also through O2O enrich their own data. Insiders believe that this O2O practice, or to help merchants bind users identity information, behavior habits, lbs consumption data, in the complete consumption chain, to achieve identifiable, traceable, can serve, can guide, can be recommended. As for how much the business can benefit from, see Ali's openness to the data.


 





sales are the most concern of businesses, and drainage is the necessary factor to bring sales. Tang Xiyong that the key to drainage is the number of users of the platform, gold map navigation has accumulated more than 300 million users, "the future business needs more high flow of the entrance, the release of some real-time promotional or discounted information, and map is a good natural carrier, especially for the need for offline consumption of life services such as sellers, such as restaurants."





 


to the technology is always known for the gold map, the first attempt to O2O encountered the main problem is not a technical level, but the current user has not fully formed offline experience, online consumption habits. But he is confident that the new business model, Tang Xiyong, is the inevitable trend of the development of the electric business, and that he will certainly follow suit. Double one is a starting point, the market needs to cultivate slowly.





 


Double is a communication attempt between the map lbs service and the electric dealer. As of October 21, more than 420,000 users have used the gold map cat Double 11 area, hair microblogging sharing and signed more than 13,500 times, Shanghai, Beijing, Hangzhou has become the most active user participation in the first three cities.





 


for users in the use of problems encountered, Gould also timely adjustments in the positioning of precision and the location of the store data precision and so on to continuously optimize the user experience.





 

The commercial path of
Gould





 


October 25, the German map of the vice president of the Aliyun developers at the conference said that he will work with Aliyun in-depth cooperation, the launch of the German lbs cloud. Aliyun and the combination of the map, will create a "cloud + end" of the ecological circle, reduce the threshold, reduce costs. This also means that the day after the cat double 11, the cooperation between the gold and Ali will continue to deepen.


 





Tang Xiyong told "the World Network Business" reporter, Ali and Gould is not only the capital level of cooperation, Ali has a lot of strategic resources, but also have a lot of services to use location services, in this case, cloud services and LBS to achieve open docking, can easily provide more effective services to meet the needs of Third-party partners. There are many services in the cloud, such as digital storage, navigation and path planning, automotive service applications, etc.


 





around the map search, product commercialization, data sharing, cloud computing and other fields, the German and Ali will launch all-round cooperation. It is particularly worth mentioning that high and Alibaba will build a large data service system, with his geographic location, traffic information data, interest point information and user data, Ali shares his electric business platform such as Taobao, the business of the day Cat trading information, logistics information and geographical information, so as to achieve complementary advantages, data sharing. Establishing a business ecosystem based on LBS is a common goal for both sides.





 


over the years, he has been exploring the commercialization of the road, and mobile map market competition is increasingly white-hot. In front of the formidable rival Baidu Map, the gold map chooses the union Ali, the Sina microblogging and so on partner, the complementary advantage, together builds the O2O business ecosystem based on the map. In the implementation of the O2O layout of the road, the map will be with the vast number of third-party cooperation, access to more and more quality services, enrich the Life service category.





 


Tang Xiyong revealed that for the gold map, "Double 11 zone" Such cooperation results in the product level is unique, and will continue to cultivate user o2o habits. In addition to cooperation with Ali, the gold map and Sina Weibo cooperation opened the Chinese "Waze" mode. Behind these efforts, he expects to win more users with better service, grab the O2O eco-cake of mobile Internet map, and realize gorgeous turn.