Gould Fangfang: He attaches great importance to communication with developers.

Absrtact: The chief product director of the mobile application business Group, Fangfang Mobile internet age, maps and navigation become one of the important tools to rob mobile phone screen portals. In this small app, massive amounts of information are presented to users in a way that is perceived by location. High

Gold Map Mobile Application Business Group Product director Fangfang

In the age of mobile Internet, maps and navigation have become one of the important tools to rob mobile phone screen portals. In this small app, massive amounts of information are presented to users in a way that is perceived by location. Fangfang, the product director of the business group for map mobile applications, said to Sohu it that the 100,000 developers who were active behind the gold map contributed a lot of ideas, some ideas even subversive.

The scope of developer involvement is not limited to the virtues themselves. 2013, Ali announced a stake in the gold, a map around Ali, the gold map and Taobao map integration is underway. This is a massive integration project, and developers will also be involved in the submission of various ideas.

Fangfang revealed that he attaches great importance to the communication with developers, this line of exchange between the two online. such as QQ Group, Forum, a regular developer meeting, which ensures that the developer's ideas can be communicated to the gold, the two sides again to the idea of the application, so as to complete a "creative customer" behavior.

It is reported that a large number of developers based on the creation of the idea has been adopted. Fangfang For example, a variety of location-aware creative applications are being submitted, practiced, and even more humanized services are staged, for example, the florist can remind the service to provide you with the day of your birthday to send flowers to their lovers. Of course, these services are based on location-accurate services.

How to motivate developers to create customers? Fangfang said that the current approach is to subsidize some potential developers to provide some incentives, but a clearer business model for the time being, this piece is also a blank in the international. However, Fangfang stressed that Gould is also in constant groping.