Gounajard will cooperate with Kaixin

Absrtact: According to TECHWEB, the media giant Bertelsmann was about to come back again after the Chinese market was broken 5 years ago. It is rumored that Gounajard (Gruner Jahr), one of the four major subgroups of Bertelsmann, will work with Kaixin. Senior people on both sides are

According to TECHWEB, the media giant, Bertelsmann, was about to come back again after the Chinese market was broken 5 years ago. It is rumored that Gounajard (Gruner Jahr), one of the four major subgroups of Bertelsmann, will work with Kaixin. Senior figures from both sides are in close contact and may soon reach an agreement on capital cooperation in vertical areas such as mother and infant, in the form of joint ventures or equity transfers. As of press, neither party has responded to this.

In June 2008, hit's Bertelsmann announced the closure of the 38 21st century chain stores in China, with all the executives leaving China. But last year Bertelsmann Gounajard's business in China was successful, have a large number of maternal and infant vertical resources, such as parents Network, new media, "Hot Mom" interactive magazine application, "Parents must read Parents", "Baby World Eltern" magazine, and "Spicy mummy ah" talk show variety and so on.

At the end of last year, net launched vertical mobile social products "Happy Baby", focusing on the parent-child field. Bertelsmann Gounajard's mother and child resources can be matched with the parent-child vertical social application of happy babies, so Bertelsmann via is highly likely to be in China's vertical mobile social arena.