Government affairs Weibo enters service time

Absrtact: November 19 Afternoon news, Sina recently released the third quarter of 2013 Sina Government microblogging report (hereinafter referred to as the report). The report said the total number of government micro-blogs was about 87,000, up 36,000 over the same period last year, with a growth rate of about 71%. Activity and influence growth

November 19 Afternoon news, Sina recently released the third quarter of 2013 Sina Government microblog report (hereinafter referred to as "Report"). The report said the total number of government micro-blogs was about 87,000, up 36,000 over the same period last year, with a growth rate of about 71%. Activity and influence growth rate is high, the number of micro-blog Weibo has reached 72.58 million, by netizens 420 million times, compared to the same period last year, the growth rates were 161%, 358%. Show more government micro-blog on the new media to understand deeply, "do not do zombies do not play", and even preferred new media platform for the first sound platform.

The report shows that the youth League, foreign propaganda, political law and other fields of micro-blogging in the quarter to achieve breakthrough development. National (except Hong Kong, Macao and Taiwan) 31 Provincial Youth League committee in Sina Weibo platform to achieve a large "reunion", to become the first provincial-level comprehensive open bo vertical system; More than 200 prefectural City propaganda department opened micro-blog, the field of publicity micro-BO development in order to point to enter, the characteristics of the accumulation point into the surface; 13 provincial high courtyard, more than 120 local Chinese courtyard opened micro-bo, High-profile trial broadcast is becoming a trend. In addition, the Ministry of Public Security, the Ministry of Education, such as representatives of micro-BO actively organize national micro-blog activities, reflecting the high-end impact of Sina Weibo, high-end fans, high-end users and comprehensive coverage of the situation. At the same time, the Government micro-blog managers to strengthen the platform, the active layout of the administrative service system. In August this year, the Chengdu Government microblogging service Hall on the line, into China's first "service", "affairs" named the government Weibo group. In the development history of the government affairs microblogging, from the city Square, the microblog publishing hall to the microblogging service hall, the government Weibo gradually completed the three-level jump of the cluster-asking service.

The report also released the third quarter national government agencies and public officials Weibo TOP20 rankings, Impact Leap Award, the top ten application award and other Government micro-blog Series list and a number of governmental areas of the ten micro-blog. Among them, @ China Seismic Network news, @ Kunming Mayor for the first time to become the national government agencies, public officials microblog rankings.

Law and politics micro Bo into the Government micro-blog micro-BO direct broadcast of major cases of trial into the normal

By the end of October, the country has 13 provincial courts including Beijing, Guangdong, and more than 120 local intermediate courts opened Sina Weibo. Henan, Guangxi for the National court system to open the most provinces. It has become a trend for the court to open official micro-blogging and live trial trials. August 22, @ Jinan Chinese Institute in Sina released more than 150 micro-blog, nearly 160,000 words of text, "live" at home and abroad concerned about the Bo Xilai trial process, hundreds of millions of people to "onlookers" trial live. The first time the government Weibo became the only source of High-profile's trial. Some experts believe that the move marks a "public opinion case" The trial ushered in a new era of micro-bo, but also create the history of our judicial open.

According to statistics, there are nearly 20 cases of micro-BO live trial in China. Guangdong Province, the first open micro-BO broadcast trial precedent, clearly requires each collegial panel to select at least one of the larger social impact of the case trial for micro-Bo live. In June this year, the Beijing Court Network official Micro-blog @ Beijing Law in September on the Hebei star case, Beijing Daxing Wrestling case, Ding Shumio case, 's, such as rape cases, such as 4 social hot cases have been trial microblogging broadcast.

Practice has proved that the openness of Weibo and the requirement of judicial openness to the platform are natural integration, and the Court has presented the results of our judicial openness by the simplest and most effective way. The Supreme People's Court announced several opinions on the practical practice of judicial efforts to enhance the judicial credibility of the judiciary, which specifically mentions that the court should make public hot cases through microblogs and respond to public concerns. It is understood that the supreme law is currently working to draft, standardize the micro-BO live trial of the normative views.

More than half of the national level of prefecture-level propaganda system opened the official micro-Gansu province, Xinjiang, all covered

All along, the government news propaganda system, the number of official micro-Bo is in the first echelon of China's government affairs microblog. In addition to Beijing, Shanghai, Guangdong and other more than 20 provincial publishing micro-blog, prefecture-level propaganda system Weibo number has more than 200, covering the country's 64% of cities. It is worth mentioning that the Northwest District propaganda Department in the use of new media to achieve open government affairs in the practice of the forefront of the provinces, Gansu, Xinjiang, the two savings in the prefecture-level state-level news propaganda department has achieved full open bo.

Local propaganda departments pay more and more attention to the creation of an open, transparent and responsible government image through micro-bleomycin. August 15, a section of Urumqi KTV has more than a few AIDS patients Weibo was forwarded nearly hundreds of times. Urumqi released the microblog quickly to the Urumqi Health Bureau, and asked it to propose solutions as soon as possible to clarify the facts to eliminate social adverse effects. Then it will URUMQI Health Bureau of the rumor statement through micro-blog issued, in time to prevent rumors spread.

The service concept continues to influence the thinking and action of the Micro blog operators. Since July, Jiangxi Province Xinyu Administration Micro-blog @ xinyu released the operators launched a "Cycling walk grass-roots" research activities, found in Nan ' an township peanut unsalable, @ Xinyu issued a number of bursts of micro-blog calls for "nationwide forwarding sell peanuts." Since then more than 20 customers to inquire, within half a month to sell about 2 million kg of peanuts, to the local farmers to bring tangible benefits.

At present, China's small and medium-sized cities in the development of micro-BO initiative is very strong. The current SINA certification of the city, counties and other government propaganda department Weibo more than 1100. Among them, with the voice of the @ Suqian in Jiangsu, @ wuxi release, @ Hai ' An, Zhejiang's @ service yueqing, such as the representative of small and medium-sized cities, with the help of micro-bo social media unique advantages, its application in the political and civil interaction, image-building, resource referral, economic development and other government work to create opportunities for urban development. September Sina United Suqian Government hosted the "China government affairs micro-Baraclude in where" High-level Forum, the meeting adopted the "Chinese Government Affairs micro-blog Suqian declaration." The Declaration called on the government Weibo to always adhere to the service of netizens as the fundamental requirements, adhere to the expression of self-confidence, mutual confidence and self-confidence to accept network supervision, and actively promote the construction of micro-government system to improve.

31 Provincial Youth League micro-blog reunion Sina into the first provincial-level comprehensive open Bo vertical system

After more than two years, with the @ Communist youth of Hunan in September to the Communist League Hunan Committee official Micro-BO identity officially unveiled, the country (in addition to Hong Kong, Macao and Taiwan outside) 31 provincial Communist Youth league in Sina government Weibo platform first completed the National map mosaic. This symbol of the Communist Youth League into China's first provincial institutions comprehensive open Bo vertical system.

Unlike other strong government departments, the work of the Communist Youth league system mainly focuses on the development of youth, ideological education and public welfare activities. There are some problems such as unclear location and weak service in the initial stage of Weibo. With the league and all levels of the Youth League Summary Research, the regiment system has formed with the activity with Micro Bo, public welfare as the basis of micro-blogging operation mode. From the initial development of simple information to actively use micro-blog planning activities, linkage government, youth, enterprises and other forces to serve the needs of the people. In support of drought in Gansu, @ Gansu Youth Development Foundation of Gansu Province launched a "1 yuan drought-resistant" micro-public charity action, called for Social love people donate money for the dry zone to build water cellar, has aroused widespread concern and support. As of the beginning of August, the activities of a total of 1.117 million, Gansu Cyl has identified the first batch of 9 "1 yuan drought" micro-public charity projects will be implemented in the near future.

Sina's most powerful fan service interactive function Administration Micro blog into the era of administrative service

Sina Weibo fan service platform has been on the line recently, when all government official Weibo upgrade to the government Weibo V5 version can use this feature. This is a set of convenient government and its fans two-way communication pipeline system, with letters group, letters subscriptions, letters automatic response, open platform, and other four characteristics. For the government Weibo, the use of the fan service platform can easily be a one-to-one information dissemination, to achieve close communication of hardcore fans, the completion of efficient and convenient fan interaction, the co-ordination of multiple platform of government services.

In the beta phase of the function, @ China Seismic Network, @ Shanghai release and other government micro-broad V to experience, not only to get tens of thousands of subscription fans, in the account influence and interactive active rate also climbed sharply. To the @ China Seismic Network For example, the use of fan service platform before and after the impact of micro-Bo influence score of about 200, ranked by the top 20 around the country into the top 10, and even many times the title.

In August this year, the Chengdu Government Micro-blog Service Hall on the line, become China's first open to "service", "act" name of the government Weibo group. It to the @ Chengdu service account, aggregate Chengdu in the Sina platform of all government micro-blog, at the same time the linkage @ Chengdu Weibo matrix, is gradually realizing the city administration Weibo "a network coverage." According to incomplete statistics, from the line to early October, the hall of the city-level departments and district (city) county government micro-Bo received more than 60,000 netizens, has handled more than 30,000, the government and people interaction more than 90,000 times.

Recently, the State Council issued the "on the further strengthening of government information publicly respond to social concerns to enhance the Government's credibility of the views", pointed out that all regions should actively explore the use of government microblogging and other new media, to focus on the construction of new media and public information dissemination of new channels of interaction and exchanges. The announcement of the opinion shows that the State Council's attention, affirmation and active support for the development of government affairs micro-blogging will also promote the development of a new round of administration micro-blogging.