Grab mobile Internet Initiative suning Gome to compete for virtual operator license

Chongqing Business News, the Ministry of Industry in the "Mobile Communications Resale Business pilot Program" Open for comments, clearly pointed out that eligible for the transfer of domestic and commercial enterprises can operate mobile resale business, the pilot period of two years. This means that the enterprise that gets the licence will be qualified to work with the operator to develop its own mobile recharge card.

And in the first time after Suning announced to join the competition for Virtual operator license, yesterday, the newspaper reporter from Gome learned that Gome has also decided to join the competition for the first batch of virtual operators license.

This shows that the two major competitors in the traditional home appliances store will compete in this business. What does the acquisition of virtual licences mean for two of homes? What are they doing to prepare for this?

"The acquisition of virtual licences for Gome, suning in the rapid expansion of mobile internet business, the benefits are self-evident." "With the popularity of smartphones and the development of the mobile end market, it will be possible for both Gome and Su Ning to occupy more market channels and mobile internet opportunities," Liang, a senior household appliance industry observer, said in an interview with a newspaper reporter yesterday. ”

In his view, with the Gome Suning has raised the "Go to electrical" banner, whether for product channel occupation considerations, or out of the future into the mobile internet areas of the layout, this time the virtual license plate for two, are a must contend for.

Gome has a unique advantage in applying for the first batch of pilot companies. Mao Xiaojun, vice president of Gome, told the newspaper yesterday that Gome had a wealth of cooperation experience with the three major domestic operators, such as the launch of China Telecom last year. Gome 89 Yuan Package ' products, and achieved a very good market response, as a new attempt on the operator business, that a cooperation has laid a solid foundation in the field of operator cooperation, we hope that after the use of virtual licences, with operators to achieve deeper cooperation. ”

According to him, from the contact with operators to comb the store information, such as the preparation of the information, Gome has now launched a comprehensive work on the application.

And business newspaper reporter yesterday also from Su Ning aspect to understand, for this application, Suning national communication procurement system's organizational structure has been in accordance with operator business has been reclassified and adjusted. "We have a solid relationship with the three major operators in the country, before this, suning through the contract plan, customized mobile phone products and other sales models, formed a complete set of operator cooperation mechanism, these have become our competition in this license to win the key." Su ning aspect related person in charge yesterday in the interview with the commercial newspaper reporter said.