Grab the ball and rob the old boy.

"Sadie Network News" June 26, recently, the news is not quiet, the explosion of information wave after wave, four years of the World Cup, hit the Comprehensive arts column "where Dad" and "old boy" and so on, all the public entertainment concerns, where there is no music. Close to these hot issues, what does le vision do? And because of what kind of strength, let le see not only dare to compete with four major portals, but also with Archie Art and Youku? Occasion "World Cup", PK four portals first said the World Cup. Four years, swept the world. The World Cup has evolved from professional sports events into a feast for all people, which is no longer the exclusive activity of professionals, but the Grand party of Universal Entertainment. If you go out without talking about football, the table is not talking about the handsome men on the court, it is difficult to join the whole body of the topic. As a result, the topic of the World Cup discussion and attention to hot spots, not only in the field and the score, the star's family status, personal hobbies, and even the star's girlfriend bust, and so on, seems to be able to jump into a day hot. Based on this, although the lack of direct broadcast rights, but the portal and vertical video sites are all trying to "occasion": to provide a large number of events surrounding the content and original content, while the original content of the production capacity, the user's watch habits grasp two aspects of the situation, video site is undoubtedly better. First to see how the portal is playing--NetEase's biggest move is only in its news client World Cup version of the content of the different customized content, just or around the tournament, Sohu invited a wave of sports stars to watch the World Cup, to create the World Cup Sohu Star topic, this ball game seems a bit hanging, do not know the audience will not buy And the most powerful media, Sina, is expected to play a micro-card, especially the use of "topic" This key function. In contrast, the video site leader of the music network occasion play a high-end tune--will match and gossip cleverly combined, fully integrated "specialization + Entertainment" Two dimensions of the operation of ideas, very fit "5 Star World Cup, 5 screen entertainment season" this theme. Through 8:30 "World Cup early Bus", 12:30 "big talk World Cup", 18:00 "Give Me Hep", 19:10 "Gold Cup yao Brazil", 19:30 "yellow jokes World Cup special program", 20:45 "winning Rio", the first 30 minutes before the competition "World Cup", " 32 Nights "and so on 8 of homemade programs, to build a 24-hour uninterrupted life. In the music, there are competitions, there are comments, there are gossip of the strong original column combination, there is always a captive users of the heart. Borrow Arrow "Where is Dad," PK Archie not only by the World Cup and the door contest, music, see also borrow "where is Dad" This "God comprehensive Art", and Archie Art launched PK, the end is a bit dramatic, music is also really "outmanoeuvred". The topic goes back to the end of last year, has always been on the copyright issue, "Not bad money" music, in the "where dad" second season's network copyright scramble, accidentally defeated in Archie Art, but Archie Art has not had time to happy, but got another message: "Tyrants"Le see not only 45 million bought the section of the ads, and quickly through cooperation to win the section in the video TV Super TV on the internet TV copyright." A time good person bursts out the sound of banter: the future can be seen in the Archie of music ads. As the third largest advertising agency, music video TV ads will involve the content of the product display, commentary, subtitle display, and so on, and these, Archie Art I am afraid to cut also cut off. Have to say, music is really shaking a "smart", not entangled in the copyright scramble, but with another way to their own brand and the market ace content combination, the competition will be forced to the point of helplessness sigh. The true wisdom of music, but not only not in the 45 million spent on the "blade", but also has the music TV Super TV's copyright. To be aware, the nature of this family of arts and Crafts section determines that it is better for a family to sit around the TV watching. This kind of parent-child category, the most suitable for the family education theme, watching the program, but also to enhance the emotional exchange of family members a good opportunity. Borrow force "old boy", Pk excellent soil In addition to the World Cup, except "Where is Daddy", le See also can't let go of love movie big screen of this wave audience. As we all know, by the Confucian Italian film, music and video pictures, Youku produced by the joint production of "Old boy Meng Long River", will be released on July 10 nationwide. "Return", relying on a MV "small apple", le Vision let this film become known as the decompression of God, the public's expectations brought to the climax. In fact, mention of "old boy", before the first thought is not the music, but Youku. 2010, the micro-film "old boy" as a cool "11-degree youth Series film" After the release of the finale, it immediately became whenever, the collective pursuit of the hot spot. And because of that, le see its potential business opportunities, borrow power "old boy", produced the film "Old boy's Dragon over the river" return, not only the film continued four years ago, "old boy" micro-film nostalgic story, but also awakened a generation of youth dream. Now, think of "old boy", mention "small apple", think of this "old boy Dragon over River", we have started to think of the "five-screen in one" music view, and those are enough to prove the music of the strength of the box office to sell the film-"Small Time", "death squads 2" and "I want to be good with you" and so on. In recent years, the music vision through the ecological closed-loop exerting force, strengthen the vertical industry chain integration, the advantages are obvious. Just like Rimini, with an effective layout to produce a linkage nuclear detonation reaction, conquer. Whether it is platform, content, terminal or application, each link to each other, collaborative development, le Vision will not miss any one of the network content hotspot, brand coverage and influence speeding up.