Grab the user and you're in front of the search engine.

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For the majority of stationmaster, 2012 really is an extraordinary year, especially in these few months, successive algorithm update let stationmaster are breathless, even many people also lost their jobs. Many people will be to Baidu abuse, and even to Baidu headquarters at the door of demonstrations, said to recover a justice. I do not comment on whether Baidu has indiscriminate killing of innocent phenomenon, you webmaster should also be more to reflect on their own in the process of operating the website whether there are irregularities. In fact, a lot of people complain about Baidu should not cheat phenomenon, in many cases because of too much attention on the search engine, doing the most pure SEO, thus ignoring the necessary user experience optimization.

In fact, why do we have to struggle with the search engine to do what changes? We do stand in the final knot is to give users to see, search engine is only a platform, heavy SEO and light user experience is a little bit the cart before the horse. Baidu Brutal algorithm adjustment is only to give webmaster send such a signal: The user is your God. In a variety of mainstream SEO means after the flood, do the fundamental purpose of optimization should be more and more clearly displayed in front of the webmaster, the purpose is the user experience. In other words, the era of SEO techniques has passed, it is moving in a healthy direction, the direction of the destination user experience.

In fact, as long as the return to the essence of optimization is not difficult to find why the search engine will always emphasize the user experience: The purpose of the station is to provide users with useful information, search engine is to the best information to be collected, and then presented to the user according to the pros and cons. Therefore, both webmaster and search engine, both are for the user Service. So, as long as we capture the user, we can go to the front of the search engine. The following three points are strong proof.

1, search engine has been imitating the user's reading habits. What is the purpose of continuous improvement of search engines and updating of algorithms? Not to look for an algorithm pattern that is the same as the user's reading habits. But this algorithm pattern is always close to the user's habit, it is impossible to match the user's habit completely, because the machine can never surpass people's feeling and wisdom. In fact, the search spider is also a visitor, strictly speaking is a relatively stupid visitors, because many people can recognize things it is not recognized, such as pictures and Flash. Search engine in imitation of people, people like, search engines will like, if you can from the beginning of the user, then search spiders will follow you away.

2, the user behavior is the search engine judgment website good or bad basis. Search engine just came out, the use of people are not many, it does not work with the user's behavior is very good. Therefore, the first search engine can only from the site itself some simple parameters such as keyword density, external links to judge the quality of the site. However, when the use of search engine more and more people, the search engine can be the user's behavior characteristics of observation and statistics, through user behavior to judge the quality of the site. For example, IP, PV, stay time, the proportion of new and old visitors, and so on, search engine can be from these data analysis to determine the quality of the site. If the site's visitors for a long time the behavior characteristics are very good, the search engine on the site will be greatly increased trust, may be enhanced by the weight of the site to reward.

3, you can never go through the search engine algorithm rules. Today's webmaster, who dare to say that completely thoroughly grasp the search engine algorithm? The Ashes-class figures in webmaster circles are afraid to say such things. You can never master the search engine algorithm, one is the algorithm will be constantly updated, and the second is that this algorithm is extremely high level of trade secrets, how can you easily know. So in this direction, you can give up the effort. But you can easily fathom the user's psychology. You and users are also people, the needs of users do not you understand? Even if you are not completely sure, you can also be informed by the relevant investigation. So, is it easier to please people than to please search engines?

To sum up, in this ueo era, should be a webmaster to provide user experience, user Experience Guide search engine era. As long as you can grasp the user, you have already walked in front of the search engine, ranking and flow is naturally the matter. So do not SEO for SEO, for users, you will be the most responsive to the wishes of the search engine.

I am a sports network http://www.wo-yd.com/author Zhang Shifeng original feeds, reproduced please attach links, thank you.