Grammy's 7 great experience in social media

from the Grammy Awards ceremony

Sri Srinivasan, a digital media professor at Columbia University and the university's first chief digital officer, Sree Sreenivasan, recently wrote in CNET that for organizers of meetings and events, they could learn from the Grammy Awards for seven social media lessons. The following is the full text of this article:

In the United States, it is now an awards season, with the focus on the upcoming Oscars and the Grammy Awards that have just been held in the evening of Sunday.

Last year I wrote an article about how the Oscars missed out on the right way to use labels on TV and looked forward to seeing if they would learn anything from the Grammy. This year, Grammy has done six things socially, one thing is wrong. Here's what the Grammy does, and what people in charge of other activities (especially meetings) can learn from it.

1. Grammy did what I said, trying to advertise their use of social media:

Tell people about their social media labels and addresses, and which platform they are on. Instead of being shy about doing this, you need to tell your audience more than once how to track you and where to track you. For meetings, ensure that social media labels and addresses are posted on official programmes, and that information should be printed even on invitations if possible.

2, tell your audience that they can get something by tracking you in social media:

In at least four occasions, the famous rapper LL Cool J (@llcoolj) has given a mirror to the formal label of the Grammy Awards – #grammys – to alert viewers to the official Twitter address. He also told audiences that he and @thegrammys were posting behind-the-scenes photos and other exclusive content on the Twitter platform.

3. Let people know what you are listening to:

Equally important, LL Cool J will read the selected Twitter message by radio, giving the impression that he-or at least some of the Grammy's social media team-is browsing Twitter messages. Letting people know that someone is reading a Twitter message is a good way to trigger more Twitter messages. At a meeting, the host or MC can read the selected Twitter message.

4, clearly expressed:

Before entering certain commercials, there will be commercials for social media channels that will urge people to watch the awards on grammy.com sites and twitter.com sites, Facebook sites and getglue.com sites. At the ceremony, you can remind the audience what the Grammy's label is, and during commercials, a "wall" of Twitter messages will appear on the main display. You can use Visibletweets or tweetbeam to post Twitter messages, but it's best to do so only during commercials, so the audience won't be distracted.

5, during the event to be active in social media:

Throughout the broadcast process, each Grammy platform is active. It's important to have an active official account at the meeting to guide, guide, and promote the conversation so that you don't just rely on the attendees ' participation.

6. The issue of social media should be taken into account long before the event is held:

The Grammy has previously advertised the ceremony on several platforms, and not until the last minute. Even in the poster campaign "The World Is Listening" (which is listening), Rihanna (Rihanna), rock band Lincoln Park (LinkedIn Park), Taylor Swift and other actors involved in the publicity also hinted at the social factors of the ceremony. For a meeting, consider adding a label to an invitation letter or an e-mail message that serves as a reminder.

7. Use social media to help viewers keep up with the program:

In every award show, it's hard to keep an eye on who's on the stage. From host to guest to the winner, it's easy to "lose" at any one time, so that you don't know what you're looking at. Even when you know who is on the stage, it's often difficult to publish a Twitter message about him or her, and you have to check its Twitter profile. While the Grammy publishes Twitter messages about who is on the stage, the live theme will easily show some of the relevant Twitter addresses, allowing viewers to keep up with the show-especially for people like me who don't know many celebrities in the music industry today.

At the meeting, make sure that the presentation slides have the relevant labels, or that the moderator or emcee tell the attendees how to connect to the speaker and do so many times. Another idea is that all user labels should be printed with meeting labels and the attendees ' Twitter address (if any).

All of these activities seem to have worked out because the Grammy-related labels are extending to the world before the ceremony begins, and this trend continues in the hours following the ceremony. According to data from Twitter to the US tech blog Mashable, there were about 13.2 million Twitter messages released during the ceremony, with the most frequent Twitter messages per minute: Rapper Jay, the famous black "hip-hop king" Canye West ( Kanye West), r&b singer Frank Oshen (Frank Ocean) and The-dream won the Best Rap song Cooperation award for 116,400; When Gotye won the annual record prize, it was 109,400, and Ffun, the Superman band, won the best rookie Award for 100,600.

I'm going to get a lot of advice for the third annual social media weekend at Columbia University Journalism School (Columbia journalism parochial). Of course, compared with the glorious Grammy, my team is very small, the budget is very few, but with the help of volunteers, we will personally participate in the "game."