Commercial News (reporter Sun Congying Rotin) Yesterday, the Grand game announced a wholly-owned 80 million U.S. dollar acquisition of the United States game distribution platform Mochi Media, including 60 million U.S. dollars in cash and 20 million dollar stake, which is the largest game since the independent listing of the biggest investment project. It is reported that Shanda game acquisition Mochi Media is the most important is its global game distribution platform and a large number of partners, to promote the pace of grand games to March overseas. Mochi Media, an American web gaming company founded in 2005, currently operates 50 balance games, posted on 40,000 websites with more than 140 million users. Yu, CEO of Shanda, said: "There is data showing that in the next 5 years, the market size of small games based on community development will reach 15 billion dollars." We have focused on the international market. With the Mochi platform, we will accelerate and increase our global content distribution business. "It is reported that the recent grand will put 6-10 large web games to Mochi Media platform, expand the global user." Game analyst Wang said, the Grand acquisition mochi and the game industry other mergers and acquisitions behavior, other acquisitions are to achieve the content of value-added, and the acquisition is a resource advantage and a platform advantage of the two enterprises complement each other. Especially in the charging mode, Mochi Media uses the embedded advertising and props of the charging model, the grand current charging mode is a great supplement. Perhaps it was this complementarity that led Mochi to reject the offer of Time Warner and choose a grand merger. However, most of the analysis that attracts mochi into the grand embrace of the main reason is still because the Chinese online games market continues to expand, the current Chinese game market income has exceeded 1 billion U.S. dollars, become the world's largest online gaming market has become a foregone conclusion. Yu emphasis on Sheng, the future development of the big game is still the focus of China. She said the Chinese market still has potential, "in the next decade, the focus of Shanda games will be in China, and will not shift the focus of the acquisition of overseas companies just show that Shanda is sticking to the global strategy." Yu to reporters.
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