Grand Adjustment of its products: Superstar ball games, such as the shutdown

Sina Science and technology news, December 13, Shanda in the product level of contraction and adjustment, is becoming more and more distinct appearance. The "Superstar" and the Hemp Ball game, which have been shut down successively, are a reflection of this change.　　There are even more drastic adjustments in rumours that are not yet to be verified. For Shanda, 2011 is a year of adjustment, and this change has not stopped until the end of the decade. The news from the interior revealed that Shanda has already begun to deal with projects that don't make money or have a vague profit outlook.　　All these statements are unfounded, and the changes that can be seen by the outside world seem to be confirming this trend of adjustment. Last Monday, the Grand music community "Superstar", which operated for three years, suddenly released a notice of outage.　　In this open letter, which is portrayed as a parting song, the "Superstar" operations team admits that "we have to make a difficult decision by the current status of the gaming industry and the current market situation of the superstar."　　According to the established timetable, "Superstar" this month 20th closed the Recharge channel and Game Mall, 30th shut down the singing net community, next February 6 game all online servers will eventually shut down. This now appears to have no good profit products, has been a grand message of great Expectations. And now, all sorts of grand visions of the future of superstar are mostly stuck in the year 2010.　　When the "Superstar" producer Zhaoyu (Micro-BO) is in 2010 separation, now is a grand Chinese film CEO, has no intention to talk about this product. and "Superstar" belongs to the grand music, also seems to disappear.　　By the time the deadline, Sina technology has not been able to contact the team, there are other signs that at least in the middle of the year, the structure of the grand music has been adjusted to complete. In a similar situation, you can also cite the ball game as an example.　　And it happened earlier. Shanda Games (Weibo) bought American game distribution and built-in advertising platform Mochimedia at the cost of 80 million dollars in early 2010. Then Shanda set up a ball game in China, as part of mochimedia globalization.　　The purpose of the ball game is to promote the flash games and ecological environment in the domestic development, and to more platform expansion. Since then, the ball game and 4399, 7k7k and other domestic small game platform to reach a cooperation agreement, in the home to open relevant zones.　　Also early this year launched a Hemp ball game box, dabbling in Android platform games. The new attempt did not get enough time to develop.　　In fact, since the beginning of this June, the operation team of the ball game, no longer provide business support, the team of more than 30 people dispersed: someone transferred to other projects, there are people leaving, and the general manager of the Huang ball game in the grand inside a round.　　Summary of the end of the ball game, there are employees attributed to copyright protection, flash games in mobile phone platform performance is not good. In the understanding of Sina science and technology, all these are only one ring in the big business adjustment. In most of the rumours that have yet to be verified, there are more drastic adjustments. After years of expansion, the rationalThe contraction may be a positive sign for Shanda, the change has not stopped and the future remains to be seen. (Menghong)