Grand already powerless again for cool 6 blood transfusions, cool 6 sustained losses

Absrtact: The own game business revenue declines, the grand literature turbulence and so on a series of events, let Chen's entertainment empire dream More and more far, the grand already was unable again for cool 6 blood transfusion, cool 6 continued to lose, UGC concept does not change bullish, sells cool 6 is the most helpless also is the best choice

Their own game business revenue decline, the grand literary turmoil, such as a series of events, let Chen's entertainment empire dream More and more far, grand has been unable to cool 6 blood transfusion, cool 6 continued to lose, UGC concept does not change, sell cool 6 is the most helpless is the best choice.

Cool 6

This period of time, the video industry's most interesting is the Archie of the acquisition of PPS rumors. There is a lot of anecdotal evidence that the issue is highly credible and that both sides are taking the buying process. After the acquisition, Archie and Youku potatoes for the video industry's first spot will undoubtedly be more intense. In addition to the industry's buzz, TechWeb also reported in recent reports that two other pplive and cool 6 are seeking to sell.

Compared to PPLive in 2011 to get soft silver 250 million investment in TV dramas, sporting events, cool 6 from Shanyou after the exit has been frugally, and high profile transformation UGC mode. Although the discerning eye all know this is because the grand does not want to give the cool 6 blood transfusion again, the outward advocate UGC mode just is helpless, but the cool 6 oneself but plays the exhilaration.

In the author's opinion, cool 6 just want to give their own packaging a concept, as soon as possible to make up for short video business long video site, including Archie Art, Tencent Video, Sohu video. To tell you the truth, from Cool 6 released assets, by December 31, 2012, cool 6 have cash, cash equivalent of 13.07 million U.S. dollars to assess, regardless of the buyer or cool 6 themselves, now spend 2, 30 million dollars to buy, both sides should be acceptable.

But why the delay no player to the cool 6, the reason is afraid complex. The most fundamental and inescapable reasons are two: first, cool 6 has been losing earnings, no nice business model, and the performance of a long slump in stock prices, so that any listed companies are hard to convince investors why buy Cool 6; second, cool 6 from last year, packaging the so-called "Chinese-style UGC" concept is a wonderful flower, Not tenable. It may be possible to cheat foreign investors, but the Chinese have played 7, 8 years of online video, will anyone believe it?

To be more blunt, cool 6 is a company without a soul.

The concept of UGC is not unfamiliar, but the concept of "Chinese-style UGC" has many implications. 酷6网 the idea to differentiate it from foreign UGC patterns, "foreigners are more willing to express themselves, and it is a pleasure for them to have the story of themselves or others posted on the Internet and to share it with others." While the Chinese are more introverted, not willing to expose themselves in public, but at the same time enthusiastic onlookers, more willing to hide in the dark to appreciate the emotions of others. In this cultural context, only the introduction of the ' Star Podcast ' will attract users to follow the interest to meet their needs. Chenhao, vice president of 酷6网, explained the concept to the media.

Obviously, to UGC the "Chinese style" and can not be the magic of decay. This is not innovation, cool 6 also difficult as its external publicity as the "lead UGC", but it will give people a bit of the feeling of the donkey.

Look at the current state of the domestic video industry: The first position of Youku potatoes will not change in the short term, of course, there are Baidu when dad cover the love of the odd art will be the strength and cool potatoes Rob First, Tencent video highlights group advantage, Sohu Video to do the United States, 56 nets were all after the acquisition began to exert video social, music from the copyright distribution of the transformation to do TV, The way to do the box is not the same as these few, do not comment.

Almost all video sites are positioning, differentiation will be the key word this year. The next video site will still burn money, but the era of crazy buying plays is gone. Next will be Mano product (mobile client), spell content (homemade), spell the market (marketing), and 酷6网 has no qualifications to spell down. Founder Shanyou out of the cool 6 turmoil, as well as the damage caused, until today has not vanished. Now their own game business worry about the Sheng want to cool 6 off, Cool 6 CEO also put words, "cool 6 unwilling to rely too much on Shanda, its financing door will also open to external investors." ”

The shell-listed and packaged as the country's first U.S.-listed video site, although still struggling for two years to survive, but has been dying. The results showed that the cool 6 media in the fourth quarter total revenue of 3.35 million U.S. dollars (about 20.87 million yuan), fell 24.2%, the net loss of 2.98 million U.S. dollars (about 18.57 million yuan), the same period last year net loss of 3.94 million U.S. dollars. Some media have noted that, after the cool 6 earnings release of the analyst conference call, even no analyst called to ask questions.

Cool 6 May reduce losses by downsizing and compressing costs, but falling revenues are the most realistic portrayal of the company's survival status. Even if the grand has the determination to bone to build cool 6, but the transformation UGC still faces the potato and 56 nets competition, compared to these two rivals, the cool 6 chance is not big. Cool 6 of the failure of their own game business revenue decline, the grand literary turmoil and other events, let Chen's entertainment empire more and more distant, grand has been unable to cool 6 blood transfusions, sell cool 6 is the most helpless is the best choice.

Would anyone like to buy cool 6?