Grand CNTV strategic cooperation exposure: the formation of joint operations company

Shanda and CNTV recently announced their all-round strategic cooperation in Beijing. The two sides will share resources, integrate platforms and integrate technologies in various fields. Most notably, both parties will form a joint operating company to jointly develop online games.

Shanda each business line fully penetrate CNTV

According to the strategic cooperation framework, the cooperation between Shanda Network and CNTV covers the fields of content production, technical support and authorized cooperation in the horizontal direction involving businesses such as online video, games, film and television, literature, music, wireless and online platforms. In particular, both parties have launched all-round cooperation in the development, operation and promotion of online games.

Tencent exclusive access to an information technology show that in respect of online games Shanda network cooperation with CNTV Shanda game as the protagonist to participate, Shanda Games and CNTV will set up joint operations company, joint development of online games.

In terms of online video, Cool 6 Network, which is under the control of Hurray, a subsidiary of Huscom in November 2009, will serve as the protagonist of Shanda's cooperation with CNTV. Shanda will work with CNTV in the development and copyright of major sporting events, outstanding programs, technical cooperation and joint video products Protection and cooperation.

Shanda Literature collaborates with CNTV in the field of online publication of electronic books and hot literature content sharing. Hurray will launch its cooperation in music content through artists' cooperation, music library and copyright cooperation. In November 2009 and Hunan Radio and Television jointly invested 600 million yuan to set up Huasheng Shengzhe and CNTV to start the film and television, variety and other content production, film and television network content discovery cooperation.

Shanda Sun, the copyright distributor of Shanda's other subsidiary, is cooperating with CNTV in terms of copyright sharing and copyright procurement. Recently, Suntime Sunlight just won the new copyright of the new version of "Dream of Red Mansions".

Chen Tianqiao, chairman and CEO of Shanda Network, said Shanda is very pleased to collaborate with CNTV on "national team" and full of longing for resource sharing, platform integration and technology convergence. Wang Wenbin, general manager of CCTV, believes that the cooperation between the two parties will be conducive to enhancing the overall competitiveness.

CNTV has long been exposed to ambitions in the field of online games

IResearch recent data show that in 2009 China's online game industry output reached 27 billion yuan scale, has become the most profitable Internet industry, online games related industries also benefit, Youku internal sources have revealed that two years Before the online advertising revenue has accounted for about 50% of the total site revenue, and now is also a large part. Thunder through the client joint operation in 2009 also made a million.

Rich online games industry returns prompted more and more enterprises to attract influx, including Hunan Satellite TV, Beijing Television, China Film, Huayi, and so have plans to get involved in online games. CNTV at the beginning of its establishment also showed the need to get involved in the field of online games clues.

As early as the end of last year, Tencent Technology found the demand for recruiting two types of talents, "R & D senior network engineer" and "online operation manager" on the talent recruitment page of China NetTV (CNTV). CNTV website recruitment requirements, online games R & D senior engineer and online games operations manager must understand the "transport", "introduction" and other words, and clearly demanded "have MMORPG games and web games experience."

Informed sources, CNTV has no first mover advantage, and influential business cooperation in the industry is undoubtedly a good choice. The tremendous influence of CNTV as a national network television station coincides with the grand layout, which has allowed both parties to reach a strategy soon.

However, at present, Shanda and CNTV did not disclose the name of the co-operation companies, the proportion of equity, the way of profit sharing, relying on CNTV CCTV will follow the previous video site online advertising mode, into the online games can create a miracle in the industry remains to be Observed.