Grand Electric business empire class: 2 billion investment and virtual construction of Third-party services platform

Source: Internet
Author: User

"The product gathers the net to obtain the grand and the other investment total 2 billion yuan investment, intends to build domestic a new ' good faith Taobao '." "The product gathers net CEO Gebin language to be astonishing: One year time wants to divide the net to buy the market, two years time surpasses the competitor, three year time company successful listing."

According to our correspondent understand, at present by the Grand one renminbi fund to the product gathers the net to invest, the initial investment 200 million yuan, this investment is not yet completely in place. GE's high-profile announcement of investment content made Shanda rather dissatisfied.

Obviously, the product gathers the net investment case still will linger for some time, but the grand in the electric business aspect's layout is gradually surface.

2 billion investment and actual situation

"Shanda and other investors will invest 2 billion yuan, but all the investment is phased, will not one-time to the account, I personally will contribute 60 million, Shanda and other investors to invest 200 million yuan." "Gebin said.

"The so-called one-year share of the market, just say the platform to do, can be in the industry foothold." "Gebin laughs, for example China Mobile and Unicom, China Mobile market share is far higher than China Unicom, but consumers generally think China Mobile and Unicom are also in the" Split market "," for publicity! "

GE doesn't seem to conceal his "bluff". At present, Product Poly Network has launched a large-scale recruitment, more than 200 people, "to the end of the year to break 500 people." "Gebin said.

"We're actually building an SBC (E-commerce service provider) concept. "Gebin said that he and Shanda want to build a Third-party service platform concept, this platform will gather a variety of agents, operators and product suppliers, but unlike Taobao is all businesses must be" licensed (must obtain business license) ".

"should be said to be between Taobao and Taobao Mall concept, that is, covering Taobao mall, but not all of the Taobao merchants." GE argues that the product of the network supply business must be obtained business license business, not to the individual sellers to provide services.

On the other hand, the product gathers the net to start "gathers the partner" the plan, nets the electric business Service enterprise and the talented person, hoped that the personal electronic commerce individual shop length may come to the product gathers the net to do "The Lattice shop", helps the supplier to operate or on behalf the operation supplier's shop

"Poly Partnership Program is to be proficient in marketing, shop operations, the overall pallet, customer service outsourcing, data services and other professional enterprises and talents gathered to gather." "Product Poly Network Business Director Zhang Hao confidence, according to the plan, August will complete the Poly Partner Program, September began large-scale investment and began marketing, October officially launched the platform."

"At present, there are some business or service enterprises call to visit, ask about the cooperation opportunity of product gathering, can receive more than 10 telephone every day." "Product Poly Network, an unnamed employee said, to call more Taobao merchants.

Compared with the high profile of the product Poly Network, Shanda seems to have no sound, according to the reporter understand that the grand current investment has not been accounted for, and according to the plan, after the grand investment, the product will be renamed by wont to Sheng products company.

The investment case is still in the process, a grand insider revealed that the investment case by the Grand Group CEO Chen and Gebin reached the intention, this investment will be the Royal network under the Grand online to bear, now Shanda Online has been completely independent operation (the report is still merged in the Royal Network).

In the case of investment is not yet in place, the high profile publicity to make Shanda online is very passive, "there have been a number of overseas investors to call, asking this sum of 2 billion yuan investment for why not notice?" "Shanda Online CEO Wang Jingying even had a quarrel with GE. But in the face of the press release has been issued, Shanda chose silence.

Grand Electric Dealer Layout

Despite the hesitation of the investment-product-gathering scheme, but the footsteps of the Grand electronic commerce layout did not stagnate, Shanda's grand literature, Grand music, Grand Tour, the bookstore in the cloud, the third party payment platform Sheng and the 酷6网 after the Storm have all been developing on the way of electronic commerce, to build an electronic commerce empire around Interactive Entertainment.

Shanda literature in the user upload content to attract users to pay to read the way to share with the author, and expand the E-book terminal market, the Cloud Bookstore is the sale of books electronic version; Grand music distribution electronic music; 酷6网 Future is also to achieve the user upload video fee to watch (of course, advertising is also an important wing), the first batch of Sheng to obtain licences as a grand third-party payment tool.

Some data shook Chen Tianqiao, according to the above Grand Personage discloses, "The Grand Hope transforms the Grand game user to the Grand literature user, this data is not ideal, the conversion rate is extremely low, the person who plays the net swims basically does not read." ”

Another data to let Chen shock, Shanda and the electric Dealer website One shop cooperation data shows, the conversion rate is very high, shows the user who play online games is no different from ordinary people, in the snack food and FMCG has an astonishing consumption capacity.

Shanda Online games registered users have reached 1.4 billion, buckle off "stiff powder" and repeat registered users, the number of users is also amazing, active users reached the billion level, especially after the real-name online games registered users, but this huge number of users how to use it is a difficult problem.

Online users in the electronic payment problem has no problem, and the habit of electronic payment of this group of people have formed a network shopping habits.

The 2011 E-commerce sector has taken place in the giant acquisition spree: Tencent breathed a breath swallowed, good music buy, Xun, Ke-lan diamond, F Group, such as business enterprise; Baidu has also invested in hundred Li, where to go, Amoy and some other companies, Alibaba has harvested a famous shoe store.

Shanda did not choose to attack the acquisition, according to the Royal insider revealed that the royal hope to build an E-commerce empire, in accordance with their own industrial chain layout steady progress.

Chen Flyover selected a breakthrough, hope that the industrial chain to the physical e-commerce direction extension, and Gebin some of the ideas, and he coincides. Grand Capital capacity plus a huge amount of online users, if you can have a professional team and implementation, Shanda can make breakthroughs in this regard, while driving the development of third-party payment tools Sheng.

"The Grand Hope product gathers the net to be able to achieve a similar Taobao such enterprise, because in the electric business service platform aspect, cannot only survive one enterprise." "said the Grand personage.

Shanda Group within the company positioning as "open year", Chen Pro-chief open official, but now, he hopes to be able to go out of interactive entertainment, to create a synergistic e-commerce industry chain.

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