Grand Electric Business representative Test water: first day 8 purchase turnover 12,000

Product of the first day of the net: 8 buy goods, deal about 12,000

In the release of "a year with Taobao split the market, two years beyond rivals, three-year listing" Hao Yan, Sheng Poly Network ("Product poly Net") yesterday launched the first time before the "experience of shopping", and this has become a grand Group trial Hydro Market First war. Although the rumor has 2 billion yuan investment, but the product gathers the net the debut performance not to be insignificant. As of yesterday 7 o'clock in the evening press time, its first day 8 group buy products sold 229 single, the transaction amount of less than 12,000 yuan.

To low prices to challenge Taobao, Beijing-east, Dangdang

According to the notice of the Web page, experience purchase is the online shopping experience, 1 months, divided into four phases, each period of 8 high-quality products. Product Poly NET founder Gebin (Micro Bo) in its microblog claims, in order to ensure the quality of the premise, all commodity prices must be lower than jingdong and when such as, and promised "product poly network experience during the purchase of all goods are not allowed to profit, if there is profit, expulsion experience to buy the whole department. And in the beginning of the collection of products, Gebin once put Hao: to a year and Taobao share the market, two years beyond rivals, three-year listing, does not do logistics.

In yesterday's Product Poly network experience to purchase the website, the first 8 items of the introduction of goods also appeared "the Most hot price!" than Taobao, handle more to force "," this price, regardless of Jingdong, No. 1th Shop, Taobao can not find the words, gunpowder taste full. Compared to the reporter found that its launch of the 108 yuan, 144g loaded neotrieon colostrum chewing tablets, in Jingdong Mall and Taobao mall Neotrieon official flagship store price of 218 yuan. In addition, the same for 6 bottles (70ml/bottles) installed in the constant Jiushoutang instant sugar candy bird's nest gift box, Quality Poly Network Group purchase price of 88 yuan, and Taobao Mall for 158 yuan.

For the origin of the low price, Gebin yesterday also to the New Express reporter said, the consumer site from the channel purchase and sales to consumers, the need to pay two value-added tax, and experience the purchase of all the goods are derived from a first-line channel, by the brand manufacturer or a direct agent to provide the experience price is also a channel wholesale prices. However, as of press time, the data gathered on the Internet show that the 8 products sold a total of 229 orders, turnover less than 12,000 yuan.

Although the "buy" as the premiere, but Gebin explained that the online "experience purchase" is not a product of all the platform products, but only a lot of product poly network projects in one, is the product of the formal online before the consumer open to the trial of the operation of products. He disclosed that the product gathers the net will be formally on-line next month, now has converged the merchant nearly 5,000. "After the formal launch, we will introduce such items as bonus shops and auction bars." One of the dividend shop by the quality of the unified network to provide supply, sellers only need to do their own business can be. ”

"B2B2C" mode is not original

Product Poly NET by the original Grand Golden Cool game CEO Gebin in the beginning of this year, combined with a grand investment in investments, it is also seen as a grand foray into the platform logo. However, the product gathers the net and the grand aspect to the concrete financing situation and so on is tight-lipped. There is news that the product of the network by the Grand three-party total investment of 2 billion yuan, of which the grand group accounted for about 40%, but the funds are not all in place.

Compared with the investment situation, the business model of product clustering is also a hot topic. At present, domestic electric business is mainly divided into the consumer and Consumer-to-consumer mode, to Jingdong Mall as the representative of the platform, to buy self-marketing mainly, and Taobao as the representative of the Consumer-to-consumer platform, the individual sellers and brand merchants have.

"Product Poly network will be ' B2B2C ' (platform-type) of the new model, that covers Consumer-to-consumer, and buy three kinds of models, will be online in the ' intermodal mode ' applied to the electric business platform. "Gebin said. It is said that the "intermodal mode", the associated merchant and third party service provider of the joint electric business chain, provides more information and financial support to the electric and commercial transport operators through the establishment of a platform, not only for the intermodal network, but also for the platform to promote online marketing with the intermodal partners.

However, the industry also holds a wait-and-see attitude. "B2B2C In fact is not the original product collection net, Taobao, Tencent Super Power platform as the two major open power platform, are currently taking the B2B2C platform model, its nature is the same." "Senior people in the electricity business said that several big giants are taking the platform to open strategy, not only is the game between the operator and Consumer-to-consumer, the electricity business is also in a new round of resource integration, in this melee who can laugh until finally remains an unknown."

Duplicate the "product gathers" big pendulum oolong

Although the product gathers the net yesterday to announce the experience purchase item on-line, but the reporter in yesterday's interview also found that a lot of net buyers mention of the quality of the site is actually "another person", even the reporter began to log in to another site (hereinafter referred to as the Product Poly Mall) and register. From the Chinese point of view, two are "product poly", but the Web site for the product of the "collection" of Hanyu Pinyin, the latter for the ibuying.com, and has formed the company's Web site. "We are in London, a corporate forte China's business shopping website, headquartered in Guangzhou." "Product Poly Mall in charge of the reporter said that its mall is officially on the line this January, to health products, cosmetics, maternal and infant supplies, small appliances for the mall's flagship and advantage products. In addition, the reporter compares also found two "gathers" the common ground: the promotion and the price war.

In this regard, there are insiders believe that through the way of price war directly into the electricity business, and many customers compete for market consumers is the most effective and fastest way to take effect. However, Eric Consulting Group analyst Su Yanyan also pointed out that the current users of E-commerce options are many, whether in the competitive E-commerce market to stand out, the follow-up platform can provide rich varieties of goods, price can keep the advantage of low price is the key to competition. "From the Public information analysis, these aspects of the current product cluster does not see a larger advantage, short-term impact on the market should not be small." ”