Grand Fall out of the top three games: "Don't focus on the game" is questioned

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Beijing News (reporter Liu Xia) with the grand game Q4 earnings release, the domestic game company ranked changed. Yesterday, the Grand game released 2012 Q4 earnings showed that net operating income of 172 million U.S. dollars, less than the Q4 of the revenue. Shanda was squeezed out of the top three gaming companies.

The pattern of domestic online game giants after the reshuffle, ranked the top three in turn for Tencent Games, NetEase games, Sohu swim.

Will push the micro client

Shanda Games Q4 earnings showed a net revenue of $172 million in the fourth quarter of 2012 and a gross margin of 65.4%, less than 61.5% in the same period last year. And according to Sohu previously disclosed Q4 earnings, swim when revenue received up to 173.5 million U.S. dollars, has been surpassed grand.

In the first quarter of 2012, the report on the network game of the Yi-Chi think-tank pointed out that, as a traditional client-side game maker, Shanda played a weak revenue growth last year.

Yesterday, in the report after the analyst meeting, Shanda game CEO Zhang said, also considering the user's demand for web games, but the grand game is characterized by large MMORPG games, so will be the combination of the two, the introduction of micro-client mode.

"Not focusing on the game" is being questioned.

In the process of Shanda's gradual transcendence, gamers complain a lot. A young player told reporters less east, in the "Legend", it is difficult to think of what a grand game. "Lean" is a big game facing the current dilemma.

At the same time, as the founder of the game industry, in recent years, Shanda has been "not focused on the game". Whether it was the Grand box plan of the early years or the fiery bambook of the two-year ago, Shanda did not realize its original expectations.

According to the media recently reported that Shanda Group will devote more resources to cloud computing and other areas, the game of research and development investment is gradually reduced.

Industry insiders believe that the group may not be so decision-making, because the game is a huge source of funding pillar business, but also to video and other services, "blood supply." and Chen personally in command of the Grand Game Chairman also visible its attention.

(Original title: Grand Fall out of the top three games)