Grand Game CEO Yu speech record

The seventh annual ChinaJoy exhibition in 2009 will be held at Shanghai New International Expo Center from July 23 to 26th. July 22, 2009, the second China International Digital Interactive Entertainment Industry Summit Forum held. Shanda Game CEO Yu attended and lectured.　　The following is a transcript of Ms. Yu's statement.　　Distinguished leaders, colleagues, media friends, ladies and gentlemen, good morning! Thank you very much CGBC annual forum for the industry to provide exchanges and cooperation of colleagues platform. Standing here today is very happy in fact, because in our Chinese network visitors together, our industry after 10 years of cultivation and development, has gone beyond the single agent, operation, to independent research and development, such as the initial stage of multi-channel.　　Is entering from the independent research and development to the original quality brand transition of the leap-forward development of the new stage. At this stage, the ability of independent innovation is greatly enhanced. 2008 China's independent research and development of online games income reached 11 billion yuan.　　Three years ago, our national Games has dominated the market, at this stage, the online game products are very rich, users choose from the original "legend" and other products, developed to now cover large leisure, mobile games and other types of near thousands products. In this stage, the platform that breeds good product is more concentrated, like Shanda such comprehensive platform, can launch the content of up to 66 products at the same time. And through the "18 fund" hatch, hatching more excellent original content.　　than the previous 10 years of development, we do not have to call this stage "China's new era of online games." The arrival of the new stage is inevitable, from the historical development, the development of economic form is from the self-sufficient small-scale peasant economy, developed to the necessary and respective market economic. The development of the same industry, especially the creative industries with a high degree of intelligence and talent intensity, must also undergo such a process. Shanda's "18 plan" combined with the subsequent giants, Sohu, and other enterprises echoed, including 18 investment enterprises, but also bred to win in the future, focus on investment in the web game of the second generation of funds. These fund groups have consciously unconsciously let this industry from closed, workshop-style research, production self-sufficiency stage, towards an open, cooperative industrial chain.　　Reasonable division of labor, each to earn the stage of market segments.　　The biggest feature of this stage is a few years ago, Chen Tianqiao chairman of the "Content on the open, Platform integration and Unity" view. As the flagship brand of Industrial Investment Fund, the first realization of the 18 fund makes us feel strongly today the realization of this plan. As the national initiative, China's largest online gaming investment fund, 18 funds successfully invested 40 companies, involving investment of 500 million yuan.　　Tomorrow our Grand Game booth will show the theme of the 18 funds, the results of the 11 18 games completed the first appearance of the development. In order to inject vigor into the management of the Fund, the Grand game gives 18 fund company independent brand, independent management, independent development, the future independent listing, the technical full decentralization。　　Some of these funds have already begun to prepare themselves for independent financing and openness. Operators in the grand support, many games have achieved a lot of performance, a variety of games has achieved nearly a year of profitability.　　and a variety of 18 games have been the use of a grand platform successfully exported to many overseas countries and regions, the real domestic entrepreneurs to build an international arena.　　In the operation of capital, the professionalism and success of the 18 fund have begun to attract the attention of both domestic and foreign investment funds and government investment funds, which are forming a broader capital injection and a benign and sustainable development model of professional funds. In the new stage of the development of the online games industry, how to realize the content opening and the integration of the platform, how to realize the rational division of labor in the industrial chain. We think that the capital bond and the use of resource sharing to establish a quality guarantee mechanism, this is the best means. Here to talk about three points, the 1th we use the link of capital to lay the material foundation of the original team, which I do not want to repeat, because 18 fund we invest nearly 40 companies, including starting and stable growth, are inseparable from the strong capital support.　　As our game industry annual meeting, at the beginning of this year, the promise of the next three years to continue to invest 1 billion funds, vigorously support the development of Chinese original online games. 2nd, how to do subdivision. is to use the sharing of resources to solve the bottleneck of the development of the original team. Meeting and holding on to the challenges and opportunities posed by market segmentation requires a fuller definition of what resources are available beyond capital. 18 as a professional industrial fund, we provide more resources than capital cannot buy. Shanda Games as a leading enterprise platform resources, technology, operational experience, internal training, later mentioned overseas export channels and so on. To provide resources across the entertainment industry, such as we now hire Hollywood director, famous music producer Gao, serve us, into literature, film, music and other collaborative production. The new experience is a more complete sense of entertainment for the user. In addition new economy, when we combine the multiplex entertainment platform, it can produce the synergy effect of the new economy.　　There is a new culture, you mentioned the excavation and carrying the culture to the world. In the Grand game, Shanda Group's Shanda online has also opened the Stratum service resources to the industry peers. For example, we have a large number of grand literature sites to become creative and development materials provided by the resource pool. Of course, 18 of the resources are based on a grand decade of accumulated in the entrepreneurial process for entrepreneurs difficult administrative procedures and so on. We also know that these problems are to entrepreneurs, like Wang Junbo: The chairman, the passion for the game, but may not like to do some resources outside the funds.　　We will provide this entrepreneurial team. 3rd, we should use the Hollywood model, to create a mature industry quality guarantee mechanism. Just now Zhang was mentioning the Hollywood entertainment development model. I used to talk to executives at Hollywood studios who told me that Hollywood movies don't fail if they have a good script. This is because Hollywood after years of development, its industries and processes have beenVery mature. But this kind of phenomenon actually in China at present stage still cannot do.　　Some industries have a similar situation, there are so many good young people in our industry, there are so many excellent ideas, or because of the lack of funds, or the lack of a successful system of resources, the eventual death of his ideas, it is very unfortunate. In March this year, remember to have disclosed a grand in the interior proposed a new plan, its content is to establish a can guarantee the development of the game quality and success rate of the research and development platform. Used to protect the company and 18 of the investment company team of boutique production. We hope to draw on the experience of Hollywood, to create a mature, flow of original game protection and support platform, dedicated to make every good game will not fail.　　This requires us to get a deeper understanding of the needs of entrepreneurs, to customize the services they need to the needs of the two sides to play a symbiotic advantage. We are more scientific and standardized the establishment of original works and projects of investment value evaluation system, that is, in addition to capital, coupled with investment by VC, need an eye. We need more mature use of capital plus resources 18 funds, like Hollywood to give good script more opportunities. Need us more, convenient, quick for creative people to provide one-stop access to a very simple interface, a key to start, let them get support.　　We also hope to receive more affirmation and support from government, leaders, industry peers and industry followers in this respect. From product output to an industry output, from the Chinese manufacturing to the creation of China, from the time of the grand introduction of the game, established the Chinese network game business model, to the free mode of the revolution, and now 18-type Industrial fund group and many industrial fund investment companies, to become the Chinese online games to create a new era of creative ability to prove.　　We have gone through 10 years of arduous and remarkable experiences. The new era of online games said that the network game industry has shown the emerging economic form, has been to the division of Trade, market segmentation stage. Through our industry-leading company integration platform, open cultivation, operation of original quality online games, so that the market products richer, so that users maximize the benefits.　　Let China's independent research and development from the workshop-type production, really become the army of the war. If the new era of online games is big, it is with the help of online games, just a few mister mentioned, digging and training more professionals to develop and revitalize more excellent national culture, and use such a culture to conquer the world. Only the nation, is the world. We are honored that our industry has made us stand on almost the same starting line as the top international companies.　　Therefore, we all love the online games industry entrepreneurs, practitioners, should have more responsibility and obligation to their wisdom and strength to contribute to the development of the online games industry. I wish this conference a complete success, thank you!