Grand game in the future or be packaged for sale Chen Tianqiao remorse too little care

August 27, Tan, one of the grand game veterans, resigned as chairman and CEO of Shanda Games, and former chief producer and COO Zhang was appointed as the new CEO.

In a farewell letter to employees, Tan said the grand game Q2 revenue and failed to meet the budget, as CEO himself has the main responsibility, and finally decided to resign. Data show that Tan 1999 with Chen Flyover, working together in Shanda Group for 13 years.

In the face of this change, Shanda Group board chairman Chen said that Tan meritorious, his 4 years of concern about the game business is too little, by the independent director of many reminders and criticisms.

Although it is not clear where the grand privatisation has been, the grand game has been affected by the group's strategic adjustment. The industry says it could be a very high package for sale.

Net profit rose 1% in the second quarter

Last weekend, the industry came to the news of Tan's departure before the second-quarter results of the grand games were due. Although there is no response inside the Shanda game, there is speculation that "the CEO leaves the node and the performance estimates are not good." ”

The Shanda game yesterday released its second-quarter results, as of June 30, without an audit. Earnings showed a net revenue of 1.1305 billion yuan (about 178.7 million U.S. dollars), down 14.4% year-on-year, down 18.6% from the previous quarter, and a net profit for ordinary shareholders of 308.4 million yuan (about 48.8 million US dollars), up 1% per cent year-on-year, and 8.4% from the previous quarter.

Even though net profit has increased, its total operating costs have been slashed to 350.7 million yuan (about 55.4 million U.S. dollars), down 20.2% from the 439.2 million yuan in the second quarter of 2011, and 437.3 million yuan in the first quarter of 2012.

The reporter saw in the report, the Grand game net player number and each user average revenue (ARPU) all appeared the Chain drop, its monthly pay user number (MPU) is 3.8 million, is lower than 2012 first quarter's 4.3 million, the user average revenue (ARPU) Is 90.3 yuan, also lower than 99.9 yuan in the first quarter of 2012.

Talking about earnings revenue, Zhang said the third-quarter profit margin is expected to fall 1.6% to 1.7%.

Bad results directly led to Tan's departure. He said: "I have the primary responsibility as CEO for this Q2 's fall in revenue and budget, and since I was hospitalized early last year, the body has been less able to support intensive work." ”

Data show that Tan 2003 began as a grand group CTO, and in 2008 to take over Tang June as chairman of the Grand Group. Grand Games after the listing, Tan as chairman of the Grand game, and in 2010 to replace the resignation of Yu part-time CEO of the Grand game.

This is after last November, Shanda game President Ling, Vice President Zoo Yurong, Chen Haojian after the departure, Shanda games the most weighty senior executives leave.

And for the core of the war, Chen for his nearly 3 years as a Grand game CEO performance, evaluation as "meritorious has had." He believes that it is "a very responsible attitude" for Tan to take the initiative to resign.

Shanda Group insiders to reporters confirmed that this change, in order to show that the game business is the key to the Grand content strategy, Chen will serve as chairman of the Grand game board, "he does not necessarily directly manage the business of the game, the real implementation or rely on the CEO himself." ”

Content Strategy Change matrix

Not long ago, Chen Tianqiao put forward its new "three horizontal three longitudinal" strategy, namely game, literature, film and television three content layout, plus the grand online split after the Sheng payment, Grand cloud computing, AA advertising system three business.

The arrangement of Chen Flyover still has no objective of leaving its "content strategy". But it is the strategy that has been the cause of the dismal performance of Shanda's games and the resignation of executives.

An industry insider told reporters that after the grand retreat, more and more like a private enterprise, not only reduce the investment of new projects, but also through the sale of wingers, Hao side of these projects to raise money, and even games, literature and other mature projects have limited funds are also continuously transported to the group, causing their own business development Limited.

Senior Online gaming analyst Yuyi is accepting the Daily economic News (blog, Weibo) "reporters also said that the current situation is a grand privatization of the inevitable problems," the grand old game business is relatively stable, and the new game business is not exerting force, is the main cause of the decline in performance. Shanda currently faces the biggest problem should be considered, the game should not open EAPC, or continue to do the old game for the core user services. ”

In the face of huge turmoil in the grand game, another industry rumor also made the incident more complicated.

In Friday, a number of micro-bo blasting material Shanda games and Shanda Online will be packaged for sale to an internet company, since then interrupted its years of gaming career. While the news was immediately denied by both sides, several insiders said they were not surprised when they heard the news.

Yuyi analysis, there are wingers and Hao side of the takeover case, Shanda games and Shanda online packaging is very likely. "The grand sale of the winger and the Hao side has proven to be valuable for a mature gaming product and platform with a stable user base," he said. ”

April 10, 2012, Zhejiang Newspaper Media (600633, shares bar) issued a notice, announced to 3.49 billion yuan to buy Shanda Group's Hangzhou winger and Shanghai Hao Fang two game company.