Grand Game new CEO Zhang: will still adhere to the original 3 a strategy

"TechWeb Report" August 27 news, Shanda Games released today as of June 30, 2012 's second-quarter earnings, Shanda Games just took office CEO Zhang in the subsequent earnings analyst meeting, said that after taking office will still adhere to the original 3A strategy, namely All-Star, All-platform and All-region (All Stars, all platforms, the entire region), in addition will also through the grand game overall resources allocation, the excavation mobile internet new opportunity.

Shanda Games Second-quarter net operating income for Shanda Games was 1.131 billion yuan (USD 179 million), down 14.4% from a year earlier, down 18.6% from the previous quarter. Net profit was 337 million yuan (USD 53.2 million), down 9% from a year earlier, down 11.8% from the previous quarter.

Zhang that the company has slowed the commercialization of the "Blood Legend" and "legendary World" two games to keep the game product life cycle long and healthy, the reason for the quarterly revenue decline. At the same time, the massive update of the Dragon Valley will take place in the third quarter, leading to a significant decline in revenue.

Zhang said that with the launch of the 3.0 version of the "Valley of the Dragon" and the "Eternal Tower", revenue growth is expected to be boosted in the third quarter.

Grand Game announced today executive adjustment, Tan resigned from the Grand Game chairman and CEO positions, the original chief producer and COO Zhang become CEO successor. Zhang said that after taking office, will continue to adhere to the original 3A strategy, namely All-Star, All-platform and All-region (All-Star, full platform, the whole region). In addition, we will explore new opportunities for mobile Internet through the overall resource allocation of Shanda games.

Grand Game All-Star strategy includes "space-time Rift", "Final Fantasy 14" and other new games, Zhang said, "I hope these games for the company's revenue contribution will have the opportunity to more than 10%, which is our all-star strategy is an important direction."

In addition to the tour, Zhang also introduced the Grand game's page Tour strategy: one is through the existing game brand (such as "Blood Legend II", "Legendary World" and "Dragon Valley", etc.) to expand the company in the Web game market strategy, the other is to work with well-known international game brands (such as "Champions Football manager"), Introduce new gameplay and new types of web games in this way, and expand new markets and user groups through this new direction and new type. (Chuck)