Grand Game split: Chen Tianqiao network Disney embryonic form

Investor newspaper (reporter Rai Zhihui) Chen Tianqiao some conservative.　　Meticulous big tou, slightly fat stature, the invariable suit, plus the Communist Youth League Central alternate status, "Orthodox" sense makes it look ole, but the actual age is only 36 years old. Although has been in the game and the Internet, such as the fashion industry riders, but with Charles Zhang, Ding Lei and Shi Yuzhu compared to Chen obviously not network tide people.　　Operating Grand (Nasdaq:snda), also appear unusually cautious, Shanda network company former President Tang June also said that his departure and Chen overpass too conservative related. Now, the conservative Chen flyover is embarking on a diversified path full of change and risk.　　May 25 Grand Network announced that the U.S. Securities and Exchange Commission to submit a report on its wholly-owned subsidiary Shanda Gaming Co., Ltd., a confidential registration document, "Shanda Game" separate listing process to start.　　"Ten years looking back, who will, boarding Italy", this is Chen before the signature on MSN, the Life of the year (36 years old), its "boarding Italy" behind, the height of the cold Chen flyover revealed a greater ambition. Split intention at present, Shanda Network has formed a grand game (SDG), Shanda Online (SDO), Shanda Literature three wholly owned subsidiaries.　　In addition, also has a family chess platform, electronic competitive platform, mobile phone interactive entertainment, network animation, network music and other interactive entertainment products. These businesses, Shanda Games is a well-deserved network of cash flow business.　　According to the 1th quarter of 2009 China's online game market monitoring data show that the first quarter of this year, China's online game market revenue scale of 5.514 billion yuan, of which the grand to 1.08 billion yuan revenue accounted for 19.6% of the market share, continue to be ranked first in the market, Tencent and NetEase are the second and third. Good performance, even if not listed, a grand game like live very well.　　Tang June thought, Chen Tianqiao no shortage of cash, do not need to circle money and listed.　　What is the purpose of Chen flyover? The split listing is the inevitable development of the enterprise Group scale, which can break down the barriers between the traditional division system and many subsidiaries, and reduce the internal friction of enterprises, and thus enhance the effectiveness. In this regard, Lenovo has been in place as early as 2000.　　After the strategic reorganization split out "Lenovo Group" and "Shenzhou digital", so that "digital China" split listing, not only to protect and motivate shareholders, but also realize the rapid development of Lenovo Group business.　　Ma's Ali has also achieved a number of subsidiaries of the independent operation, accounting, and in 2007 alone will Ali Business-to-business split Hong Kong listing, although so far no improvement in stock prices, but Ma has been identified as a spin-off, but also to Taobao to the capital market.　　Chen represents the rapid development of the Internet, after experiencing the initial development, the one-yuan model is difficult to have vigor, take the multiplex road, it is the new direction of positive exploration.　　Moreover, even if the grand game is not short of cash, but after the listing of shareholders have a great incentive, but also to motivate employees and retain talent the best weight. 2005In the circle of the Shi Yuzhu has dug 20 elite, this group of people later became the "journey" of the core members, and for the giant listed under the big, this makes Chen helpless. After digging people incident, Chen Tianqiao launched the "18 fund", to the research and development staff salary increase, but also launched a headhunting counterattack.　　At present, separate listing is a good incentive for both the management team of the subsidiaries and the employees. Three-year operations for the Grand Game spin-off listing, do not know Chen flyover people feel too suddenly, understand Chen flyover people think is expected, because Chen Tianqiao never only reconciled to do a game company, or internet company.　　Behind the conservative management, his larger goal is: to do entertainment and cultural industries, to create Web Disney. Three years ago, Chen Tianqiao threw out the first big plan after the listing--box plan, trying to break through a one-way street, packaging the entire digital home entertainment field.　　In the end, Chen Tianqiao this plan not only has not formed, instead will the grand net swims the business to drag into the trough. But Chen Tianqiao did not give up on this. In the start of their own acquisition of the beginning of the Chinese network, Hao Fang and other sites, a grand development roadmap in Chen Mind from confusion became more clear: the Ultimate Grand Network is only a small number of people holding group, under the game, online platform, network literature, Hao side platform for battle (the Chinese gas the highest network against the platform)　　Even several independent branches of the film.　　Then the grand implementation of the "18 fund" plan is also to come, target locked, fast and bold action: recruit online games talent, investment online games, the acquisition of "Jinjiang Original Network", "Tea Tim Incense" Two literary sites, with Jinshan, Blue Harbor online, the United World Joint operation of the Internet games.　　Last April, Shanda announced a series of strategic organization and personnel structure adjustment in the interior, awarded the Grand Game and the Royal Online Business Department more authority, and set up their own board, to achieve enterprise management, a group of young professional managers began to emerge.　　To last July, Shanda completed the group structure of the comb, grand games and Shanda online respectively become an independent grand wholly-owned subsidiary, independent Accounting, self-financing.　　Now it seems that dozens of of acquisitions, independent research and development or agent game products, the largest network literature platform, a huge online operating platform, as early as in Chen Tianqiao's careful planning, Chen Tianqiao did not give up the "box plan", just another way to achieve and optimize. The Grand game launches the listing, is in the collectivization, the multiplication development process takes an important step. Through the hands of the pieces and large sums of money, to revitalize the overall situation, to become a veritable interactive entertainment holding group, so as to achieve a grand again gorgeous turn.　　Chen Flyover's plan to this anti-liberal to the public. Chen Tianqiao's clever place, still is chooses the present good time, moreover is after the Sohu swims the Wall Street gate.　　April 2, Sohu's subsidiaries swim, as 2009 China's internet first IPO, listed in the NASDAQ Global Select Market, after the listing by Wall Street after the pursuit. This gave the grand confidence and determination, while, the listing also changed the game company's low valuation precedent, so that the grand split listing full of confidence. However, this once again reflects the caution of Chen Tianqiao. Compared with Sohu, Shanda hands more assets, more structure, Chen desire to split more intense, ambition is bigger, but he obstinately wait in Zhang Charles first.　　This cautious look is very valuable.　　In addition, the widely rumored grand purchase SP concept Nasdaq listed company Hua-century, and plans to inject Shanda literature and other related assets, now it seems that this will be Chen flyover's next chess. And Chen Flyover's "network Disney" has also been the beginning of the embryonic form.