Grand Game tan Coping: go farther and see better

Source: Internet
Author: User
Keywords Opportunities online games exclusive interviews
Tan (Wang) May 27 Morning News, Shanda Game chairman and CEO Tan received Sina Science and Technology interview, said, in the introduction of Allstar Platform, to the producer mode of operation Strategy, the Grand game will also seek more games outside, game within the industry opportunities.  And its overseas strategy will be more effective in the next two years. Shanda Games to enhance resource utilization "Zhu asked me to call and ask if I would like to invest in Liverpool," Tan, a programmer born in the spotlight of the Shanghai concert Hall stage. In fact, before Zhu, Ding Lei, Shi Yuzhu have been tan ridicule a pass.  Of course all the rhetoric but a Shanghai Qingkou. This scene staged in yesterday's grand game of Allstar ceremony.  Shanda game executives and producers with unprecedented posture in front of the public, the whole activity in the Han driven, full of abnormal entertainment of the tune. However, Allstar is not simply a performance show, but a grand game integration of 18 plans, 20 plans, such as a platform.  "The best game to enter the Allstar", Tan to Sina Technology, said the current Shanda game products in about 90, and now only 9 products were finally selected.  Tan revealed that access to the Allstar platform means that more resources can be supported, a strategy that reflects the efficient use of resources. Turn to producer mode operation strategy before the Spring Festival, Tan began to serve as chairman of the Grand Game CEO. This is also tan after nearly two years, the first return to the Grand Core game business management of the frontline.  Tan said the Grand games and previous strategic directions had not changed since becoming CEO, but stressed that "there must be a breakthrough" in the product.  One obvious change is that Shanda will shift from a product-responsibility model to a producer-mode operating strategy. The big game is to make products with the producer's "some kind of personal style."  In Tan's vision, it is hoped to find the Chinese Miyamoto--Nintendo's chief game designer, Mario's father. Of course, in the competitive environment of talent competition, Shanda games are not without worry about holding red a game producer. "What to do, the conclusion is:" Tan, the meaning of the person is not suspect.  In fact, the grand game launched a few star producers, there are just from peer companies to job-hopping. Search outside the industry opportunities to play a grand game strategy adjustment, difficult with the current Chinese online games industry overall downturn to escape. In this context, tan frankly "this year encountered some of the past seven or eight years have foreseen the problem", it is evident that the difficult to deal with.  Grand Games focus on the introduction of a variety of products, one of the purposes is to spread reliance on the legend of the risks.  Tan stressed that the development of the whole industry is fast and slow, absolutely can not assume that the future will not be faster. At the same time, Shanda Games will focus on more places. In the words of Tan is: Online games, within the game.  This includes the Apple platform, the handheld machine market, as well as the field of Web game. According to the current plan, Shanda games this year will launch the iphone, ipad platform games, Tan also revealed for the new platform to develop the game team, Shanda Games hope to be in the initial stage to give certain support.  And in the more and more important situation of overseas strategy, Shanda games do not rule out the possibility of getting involved in more platforms. Bullish overseas market Future performance Chinese name "Hemp Ball" mochi Media, is the grand game overseas strategy key pawn.  This is said to be snatched from Tencent's hand on the platform, in the accelerated localization, and continue to enhance the architecture, will become a grand game web games, flash games and other products to overseas distribution channels.  In the exchange of technology with Sina, Tan hinted that Shanda games in the European and American markets will be the main push small game, and in Asia market will be the main push big game. Tan is not a person who gives an easy assessment and prediction, but says "good development in the next two years" when talking about overseas markets.  However, the disclosure of information is limited to this, Tan has not explained in detail, Shanda game overseas strategy timetable and route, only said it will not try to take a single game to try output. He also did not give an evaluation of the overseas market and the Chinese market in the future revenue comparison expected, said the two are mutually supportive strategy, while expanding overseas new markets, but also to the existing market deep.  Tan said the Grand game will enhance the team's requirements, in order to introduce excellent, innovative, cost-effective game products. "We are also faced with a lot of pressure," Tan Sina Technology, said, "The grand game of the way is to do better, go farther." The new ten years, the Grand game is on the road. (Menghong)
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