Grand Game Transformation move: Hand Tour dominates the launch of G home Platform

On the one hand, this game brings the big game to the cash. Grand games released data show that, July 18, "Million King Arthur" National Service, one months has become a grand game revenue of the third largest product, one-day income has exceeded the legend. The reliable data is the so-called "online two-week income 30 million".

This undoubtedly strengthened the determination of the grand game to move further to the mobile transformation. According to the plan of Shanda game, 36 hand tour products will be put into the Chinese market before the end of this year. Including the Grand Korean company development of "Hell Lord", "Dragon Valley Maze", as well as the Japanese Square Enix card Game "Guardian Cross" and so on.

In the hands of products, Shanda games since the research and agency products accounted for half. Appearance quality, core play, pay ability, this is a grand game preliminary inspection of a mobile phone game the most important three conditions, in addition to the Grand game also has a system of evaluation standards, as well as senior staff's personal judgments and other decision-making systems.

With Sina Technology Exchange, Shanda Game CEO Zhang said at this stage also difficult to estimate the follow-up product release scale, one months to launch a good work has been a good result, and the average life cycle of hand travel, and so on, Shanda games are groping, good references such as the Japanese market operation for more than a year, "Zhi long fan city."

At this stage, it is certain that the importance of the hand tour business in the Grand games is constantly improving. In the first quarter of this year's earnings, hand-travel revenue has accounted for 10% of the Grand game, most from the "Million King Arthur." In the second quarter, the game accounting for income in Taiwan, and three quarters of the mainland market income will be reflected.

"We want to earn more than 50% of our hands in 35 years," Zhang said. Shanda Games also has a goal: three years to become the first hand tour industry. This is already a more obvious transformation, in an internal data, Zhang bluntly that this change can not be regarded as a gamble, but to conform to the trend of market development.

There is no denying that, because of the more divided relationship, the profit margin of the hand tour products is certainly lower than the end of the product. And the life cycle of hand travel is also shorter than the end, there are more potential performance fluctuations. Will these factors further influence the capital market's acceptance of Shanda games? Zhang Xiaoerbuda.

The latest response to the privatisation of the rumored grand Games is that there is no such plan at the moment.

G Home Platform

In contrast, at the time of last year (2012), Tan, chairman and CEO of Shanda Games, who had not left the job, had said he hoped that hand-travel income would reach 20% in three years. Obviously after a year of time, the new management of the Grand game will be the original goal, a step further forward.

Changed more than that. Yesterday afternoon, Shanda Games officially released mobile gaming platform in Beijing: G Home (g). This new platform and name, quite can give people a "original formula, familiar taste" feeling. In fact, last May, the Grand game has launched a mobile platform, English writing G, but the Chinese name is extreme.

According to the planning at that time, the Grand tour of its own all the key products will be through the pole, transplanted to the mobile end of the release, the final implementation of the same game in the PC client, Web end, mobile terminals operating across the platform.

Two "G" do not have too many inheritance relationships. The new G home is set to be located on the mobile gaming platform. According to the introduction of G home platform set up a grand game of the perennial accumulated almost a full set of back-office possessions, such as users, laissez-passer, security, payment, customer service, quality control, such as a series of resources.

With the end of the opening of the business similar to the G home platform of the grand resources, all will open to the access partners. From the actual effect, the Grand game G home is integrated with the distribution function, but also has the function of operation. The page swims by the channel to choke the story of the throat, alert every game company: cannot depend entirely on external channel.

But the Shanda game has repeatedly stressed that G is not the app market. This is not difficult to understand, Shanda also expect the G home to be able to successfully access to more third-party channels, but now there is no conclusion.

Of course, the G home will eventually want more game developers, can access their products. In this regard, the G home selling point is about three: one is the Grand Game users will guide G home Platform, the past few years 20.74 million Shanda games active users, contributed 24 billion yuan of consumption; the second is the top of the G home to developers, markets, channels to share 90% of the revenue; The third is in the G home platform can get Shanda games in operation, payment, Customer service and many other aspects of support.

So, this is another part of the Million King Arthur. "Million King Arthur" is a must successful G home live signs to remind other gaming companies: our way, very effective.