Grand Game Zhang: Full confidence in the long-term development of the company

Source: Internet
Author: User
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Tags branding company content continue development different distribution distribution channels
Shanda Game released today 2012 years Q4 and the full year earnings, net revenue of 1.082 billion yuan in the ring flat in line with expectations. Shanda Game CEO Zhang said: "The company's fourth-quarter performance was expected, during the quarter, we continue to strengthen product branding, enrich the game mix, the new content to expand to different platforms and distribution channels, and in the overseas market has achieved excellent results, we have confidence in the long-term development of the company." In the new game, according to Zhang, "time and Space rift" will begin in March, "The Eternal Tower 4.0" information, "0 World", "Final Fantasy 14" and "The light of the City" ("Dungeon Striker") and other games or information film is also in preparation for the plan. In the overseas market, "Dragon Valley" 's overseas strategy to continue to promote, Shanda games revealed that in addition to South America and Africa outside the world in most areas launched the "Valley of the Dragon", will be launched in Europe on February 27. In addition, Eyedentity's second game, "Dungeon Striker", is scheduled to be launched in Taiwan this year, and Taiwan has become the third region to sign up to operate the dungeon striker after South Korea and Japan. In mobile gaming, the launch of the Shanda game at the end of last year, "Million King Arthur" has been successfully launched in South Korea, planned in the first half of this year in Taiwan, Hong Kong, China and the new horse and other regions launched. According to media data, "Million King Arthur" in the South Korean market since its release last December 20, has been occupied by the South Korean iOS integrated income list, and the game's Android version is also ranked in the top six Korea's Android list, the single day the highest income of more than 180,000 U.S. dollars. At the same time Shanda game is also actively for the mobile game "Dragon Valley" and "Final Fantasy I,II,III" release to prepare. "Looking at 2013, we already have strong product lines, solid revenue contributions from new platforms and new markets, and a successful mobile phone game," said Zhang. We believe that the company's brand and core competitiveness will be further strengthened based on rich operational experience, perfect distribution channels and good financial situation, and we are confident of the company's long-term development.
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