Grand Game Zoo Yurong: Creative copyright to commercialization is more valuable

Game is an important part of the creative industry, only with creative copyright, can extend and break through the industrial chain, can have the brand to establish and add value. Recently, in the "Grand Network 2010 World Http://www.aliyun.com/zixun/aggregation/29194.html" > Intellectual Property Day Symposium, Shanda Games Vice President, 18 fund partner Zoo Yurong pointed out that Copyright protection is not only a slogan, there must be action, and creative copyright is only commercially valuable.

Zoo Yurong said that all the hard work of creative people must be fruitful, 18 fund since its inception, the entrepreneurial team and individuals, and constantly increase investment efforts. On the face of it, the 18 plan is only a capital level operation, in fact, the deepest meaning is to dare to invest, and to live up to the protection of copyright action. "Shanda Game intellectual Property Strategy, is that we provide a platform for protection, all original works, with the support of the group, all the ideas can be transformed into results." All the fruits of labor can be rewarded by means of profit sharing. ”

According to Zoo Yurong introduced, Shanda games through the aggregation of various forces to form the creative copyright of the "human Tower", together to create more opportunities to win. "We through the" 18 plan "," 20 plan "and other measures to increase the investment in research and development, the game content and develop to take independent research and development, agent authorization, cooperative development, investment and many other modes, and constantly increase the width and depth of product lines, to form a rich combination of diversity. For example, we through the 18 venture capital to support the domestic creative team achievements, now has a variety of high-quality original game of copyright, and led the domestic games dominate the market. ”

"Grand Network 2010 World Intellectual Property Day seminar" by the Royal Network hosted by the company's many enterprises. The symposium revolves around the theme of "Creative Copyright, Awakening Power", with representatives from government officials, creative industries, institutions and the media gathered to advise on the development and future of the creative industry in the form of a combination of keynote speeches and interactive dialogues. On-site guests also signed a joint advocacy proposal.