Grand Games and Jinshan: The Secret of "two-one"

December 28, Shanda games and Jinshan software to set up a joint venture to reach an intention, the two sides will jointly finance, and the introduction of innovative development operation model.　　This is not a grand game with Jinshan first cooperation, in early 2009, the two sides announced the joint operation of the "Swordsman World", "sword Net 2"; early December, the two sides confirmed that the joint operation of the Sword Network 3. If the 2009-year inventory of Chinese online gaming industry, must be a key word is: joint operations. This model in the Grand game and Jinshan High-profile announced joint operation, in China's online game market, began to cause concern and gradually spread, now has become a new path to the development of online games. Joint operations seem to be the trend, and many companies are interested in following up.　　But there are still a lot of details to ponder whether it can really be the direction of the industry. Throughout the grand game since the adoption of a joint operation model, and the domestic dozens of online games manufacturers have established a cooperative relationship. But this time with the Gold Mountain again cooperation, we must notice is the two sides to the cooperation pattern new formulation and the definition--brand-new development operation pattern. The official summary of the concept is: "Two-one" cooperation.　　In short, it is a new model that runs through all-round cooperation in development operations. Well, things are far more complicated than joint operations. Compared to the previous solo struggle, intermodal mode has obvious advantages, relying on a company's power can not achieve the fastest promotion, cooperation through joint operations will have more resources to produce greater results.　　But the problem that can be solved is limited by the cooperation at the back-end operation level. "Joint operations" and "joint development operations", the difference is far more than the difference in wording. According to Grand Game CEO Yu in the press conference, "we can see the joint venture model is also innovative, this model let us at the beginning of the convergence of research and development, so that products can be constantly combined with the market to guide the needs of users, which in itself is a potential, future business model of innovation. "In this way, joint operations are just a simple level of joint operations, more emphasis on the joint," joint development operations "but in-depth or at least into the" strategy "of the field, realize that the real resultant force of the factors lies in the complementarity of resources and skills, and this in-depth, through the industrial chain upstream and downstream cooperation,　　There is also hope for the cooperation between the two sides to bring greater benefits. The more anticipated change is that a game product from the development to the final listing, often lasted several years. The risk of this disconnect is that the world is changing rapidly, in view of market demand, player tastes and so on unpredictable changes, the final result is that the product lags behind the market, income is difficult to reach expectations.　　and based on joint ventures on research and Development and operation of the value of the combination, may be able to maintain a certain degree of forward-looking, to ensure that the product of the year after the development, still be able to match, meet market demand, the greatest extent possible to solve the future risks. It is not the way to look at things correctly but to sing or not to sing or to sing or not to sing. The conclusion of the theory of the management is that although strategic alliance is likely to create a winning opportunity for partners, there is also a low rate of failure. This powerful combination, but also strategic innovation, nature is worthy of the note. Just sincerely hope that this big moves, big, can really bring some new ideas and new inspiration to the industry, in addition to the news effect more attention to joint results, after all, the survival rule of market economy is "believe in strength and do not believe in tears."