Grand games fall out of top three: income is first swum

February 26 News, Shanda game released this morning 2012 http://www.aliyun.com/zixun/aggregation/30439.html "> Fourth quarter earnings, the quarter operating income of 172 million U.S. dollars, a year-on-year decline of 29.6%." The competitor's 173.5 million dollars in the same period, which means that the veteran gaming company was the first to go beyond the game, and fell out of the top three games industry position.

Before the people close to the grand and grand games to Tencent technology points out, Shanda Group is putting more resources into the cloud computing, Shanda advertising and other areas, the game business Research and development investment funds gradually reduced.

Grand Fall out of the first three, the domestic game industry in the top three are Tencent, NetEase, swim.

Income declines, margins rise

According to earnings reports, Shanda games this quarter net operating income of 1.082 billion yuan (172 million U.S. dollars), and the same period last year, 1.356 billion yuan, the last quarter of 1.081 billion yuan. From the income of 5.44.html ">, the Grand Game of the year-on-year chain are different degrees of decline."

In addition, the Grand game this quarter margin of 708 million yuan (113 million U.S. dollars), the same period last year, 834 million yuan, the last quarter of 685 million yuan, gross margin of 65.4%, the same period last year 61.5%, the last quarter is 63.4%. Gross margin is still less than last year, but it was buoyant in the last quarter.

Paid users drop 4.9% ARPU value rises 1.1%

Shanda Games The average monthly pay user (MPU) in China is 3.4 million, down 4.9% from the previous quarter. Shanda reported in its earnings reports that the fall in the fourth quarter was mainly due to the company's continued introduction of free features and play in the quarter, leading to the conversion of some low-end paid users to free MPU.

On the other hand, Shanda games The average monthly contribution income (monthly ARPU) for each paid user in this quarter was 96.8 yuan, an increase of 1.1% per cent over the last quarter. The ARPU growth in the quarter was mainly due to the decline in the number of paid users mentioned above.

Bought 41.5 million dollars in shares

June 11, 2012, the Grand Board of Directors authorized Grand game in the next 12 months, according to market conditions, transaction prices and other factors, and in compliance with the United States Securities Management Regulations, the repurchase value of less than 100 million U.S. dollars in the company's shares (the United States depository shares, that is, "ADS"). As of February 22, 2013, a total of about 11.4 million shares of ads have been bought in total, costing about 41.5 million dollars.

It also means that in the next 4 months Shanda games will still be possible to repurchase more than 50 million dollars in stocks.

"The company's fourth-quarter performance was up to expectations," said Zhang, CEO of Shanda Games. During the quarter, we continued to strengthen product branding, enrich the game mix, extend new content to different platforms and distribution channels, and achieve outstanding results in overseas markets. Other earnings in the quarter rose 61.3% per cent from the previous quarter, thanks in large part to the excellent performance of Dragon Valley in other countries and in the mobile gaming "million Arthur" in South Korea. ”