Grand Games officially released the first hand tour agent products "My Kingdom"

Fast road network News today, the Grand game officially released the first hand tour agent products "My country" official Android Chinese version, this also marks the grand game to promote the overall planning of the mobile Internet strategy has been a long time to start.

Grand Game first hand Tour agent products "My country" official Android Chinese version (speed network with map)

News sources revealed that the grand games in the second half of last year to complete the various integration of mobile resources, this year will focus on business promotion, following the "My Country", after May will be intensive online variety of hand tour works, most of which are own IP large MMO game to the mobile end of the transplant works, there are more than 10 overseas agents of the hand tour new products. Analysts point out that with the release of these products, Shanda game's mobile internet strategy will also be formally kicked off.

It is reported that "My kingdom" is a more popular simulation of the game, by the global well-known game developers game Insight Analysys produced. Since its entry into the Apple Store in 2011, the product has been synchronized worldwide with multilingual versions of English, French, German, Italian, Russian and Spanish, with 11.2 million loyal fans worldwide, with users able to play simultaneously on the three platforms of iOS, Android and Facebook.

The launch of the Grand Game "My Kingdom" is seen as the first step in the overall push for a mobile strategy, relevant information shows that before the Grand Game chairman and CEO Tan has several times to the media, the new mobile platform will give the traditional gaming industry opportunities, Grand Games will update the restructuring product array, full access to this area. In February this year, Tan revealed at the Shanda games 2011q4 earnings Conference that Shanda is building a mobile gaming platform that provides higher quality mobile gaming products, including a large MMO game to the handset-side transplant product, and has already invested in a number of teams dedicated to developing mobile games.

According to a person familiar with the matter, the speed network revealed grand launch of "My Kingdom" is only the first step, next, the Grand game will be launched in late May this year, a private IP large MMO game to the mobile end of the transplant works, May will be more intensive online variety of hand tour works, including large-scale MMO transplant works and overseas agent mobile games, Among them, overseas agent products are expected to be as high as 10.

Mobile interconnection as one of the most attractive business areas in recent years, for large online gaming enterprises, the difficulty in advancing this strategy lies in the integration of various resources within the enterprise. Industry personage pointed out, although each large-scale net swims the enterprise all in exerting force to move the interconnection business, but all is in the business disperses the state, therefore is difficult to see the remarkable progress.

And after the industry introduced, Shanda since last year began to expand in the field of mobile business layout, and in the second half of last year in the enterprise to complete a variety of mobile resource integration, including organizational structure resources, market channel resources, technology research and development resources, integration smoothly completed, follow-up research and development and investment intensive. (Wang Lei)