Grand games will be led by products to producer-led mode

May 26 News, today in the first Allstar annual new product Conference, Shanda games released the next decade's operating ideas, that is, from the past product-led mode to the producer-led model. Shanda Games Chairman and CEO Tan, Shanda Game President Ling with its 8 major producers, representing the transformation of the Grand Game Business management team debut.　　At the same time, Shanda Literature CEO Hou, Sheng-view film President Rondani, the famous host Huang also attended the event and interaction with the producer.　　Tan said that after 10 years of development and accumulation, the domestic online gaming industry has entered a new round of high-speed development period, Shanda game is necessary to explore the next 10 years of development of a new model. This new model is from the original product liability model to the "producer-content products-Cultural brand" producer responsibility operation mode.　　The new operating model will bundle the producer's ability to control the product and market, and promote the integration of the grand game to the internal and external resources. Shanda Game said, after two years of exploration, has built a complete producer system.　　The public debut of the 8 major producers, respectively, from internal training, external recruitment, overseas cooperation and 20 planned tenders and other channels. Shanda Game President Ling said that the online production of the producer-led model similar to the operation of the film industry mode, to create a brand of producers, the formation of the production of their own style, representing the level of online games, improve the game industry cultural connotation and industrial level. (Edit Zhang Xing)