Grand Giant accelerates layout "page Tour"

Daily economic News (blog, Weibo) reporter Tao Li from Shanghai

The rise of mobile internet not only the life of the PC, the traditional large-scale online games have not been spared.

In this year's ChinaJoy, web games and mobile gaming vendors have received unprecedented heat, by contrast, the traditional client game booth a bit deserted.

Lightweight games in the past two years the market share has shown an upward trend. Data show that the first half of this year's web game sales revenue has reached 3.82 billion yuan, a year-on-year growth rate of 46.7%.

A number of industry bosses said that the traditional heavy online games is difficult to have a big increase, and the lightweight game is described as "driving the development of the next online games industry growth momentum." In the new round of competition, Shanda, Giants, everyone game, such as a number of industry giants fully involved.

Grand Giant accelerates layout "page Tour"

In China's game industry, "Immortal Road" is a miracle.

This was founded in 2011, unknown manufacturers to participate in the first ChinaJoy, then won the second pavilion prominent position. The popularity of web games is evident.

Echocardiography CEO Huang Yimeng revealed that the company last May on the line of "Immortal Road" game, a single product monthly income reached 60 million ~7000 million, and still in the rising channel. More than 300 people of the team, the income scale has been approaching the old game company Jinshan and network Dragon.

In the first half of 2012, the Chinese game market actual sales income of 24.84 billion yuan, of which the client online games market sales income of 19.73 billion yuan, although still occupy the majority of the market share, but the trend is also very obvious decline. The report shows that in the first half of 2012, the market growth rate of 12.5%, less than half of the same period last year.

Shanda Game Chairman and CEO Tan analysis that next year, the growth rate of the client online games will first fall to the single-digit number below.

The popularity of the page makes the traditional client game company see the Dawn of hope and try to get a piece of it.

ChinaJoy period, has been a long time did not appear to the giant network chairman Shi Yuzhu set up a dinner party, invited the current national well-known web game developers responsible for the company this year's new Web game strategy.

At the beginning of February this year, the giant announced the original move network pioneer President Wu officially joined as vice President, responsible for Web game product planning and research and development work. According to the plan, the giant hopes in 1 years to create a representative of the company's standard of the web game boutique, with 2 years to become the first team of domestic page tour production.

Tan also told the Daily economic news reporter that it is planning to expand the coverage of its investment fund "18 funds" and that Third-party game developers will receive funding support to achieve growth targets for web games and mobile games.

As of the end of the third quarter of 2011, 18 funds invested in game developers have reached 700 million dollars. Shanda Games currently in charge of the web game team of about 30 people, the initial plan is in the previous popular game based on the redevelopment of the web game.

Analysys data show that in the first half of 2012, the domestic web game market real sales revenue of 3.82 billion yuan, compared to the first half of 2011 growth of 46.7%.

Mobile game into the next blue ocean?

At ChinaJoy scene, a 30-year-old game player told reporters: "I first started playing online games in 2000, but now as the work is more and more busy, playing less time, can only play some fragmented web games or mobile games." ”

Industry analysis, user time is becoming fragmented, and the number of G "End" compared to the "page Tour" for ordinary netizens more attractive, therefore, Tencent, Baidu, Sohu, Thunderbolt and other enterprises have access to the market.

In the second quarter of 2012, the amount of advertising on a number of web-game products has approached or even surpassed the client-side game product, according to the consulting data.

Compared with the "Fame and Fortune" web game, mobile game sales revenue is only a fraction.

Data show that in the first half of 2012, China Mobile online gaming market real sales revenue of 1.26 billion yuan, compared to the first half of 2011 growth of 54.4%. With the rapid growth of end users such as smartphones and tablets, mobile gaming has grown from the "non-mainstream" of the past to a position comparable to that of client-side gaming.

"Mobile internet is like the college entrance examination, and every enterprise involved in it is not soy sauce." Who can pass, who can get from cock Silk Company to become tall and handsome good opportunity. "Everyone company CEO Chen said.

At present, everyone's game has been in the PC, tablets and smartphones and other different screens to achieve the same game data synchronization. Chen revealed that everyone's game was launched last year on the spread of entertainment, and in the past few months intensively launched a series of new screen entertainment.

In addition, many old traditional online game manufacturers are also active in the layout. At the recent Grand Allstar Annual meeting, Tan made clear that Shanda is with the international Hand tour developers and distributors to form the alliance to push product lines, in addition to sharing income, will also cooperate with the payers to communicate, and start from Japan, Korea and other countries to acquire excellent development team, the second half will launch a variety of mobile games.

He also admitted to reporters, "lightweight games do have a certain impact on us, but we will try to adapt to this change." This market is not yet a special specification, homogenization problem is serious, mobile phone games may not immediately make a clear contribution to us. ”

China's largest hand tour issued Qingshang tease game COO Sumeng said that the current hand tour profit is still in the groping period, developers should maintain a certain vigilance. At present, the domestic hand tour developers more than 10,000, many of them may not get the follow-up funds, the initial shuffle should only stay around thousands.