Grand Giants to buy back the old account: Online game marketing War upgrade

In order to pull the game to pay rate, for game resources, online games enterprises resorted to the whole body backwards, Shanda, the giant recently announced to the old players "old account/character repurchase plan." Yesterday, the Shanda game said to the daily economic news, they have officially launched the game on April 8, "Eternal Tower" of the relevant repurchase plan, the official online release of the old role of the notice, in line with the specified conditions of account, can be grand for 2,500 coupons (about 25 yuan),　　Players can use these Gong to continue playing grand games after selling their accounts. Prior to this, the giant network has also announced that it will be in the backbone of its products "journey" will be in cash to buy back the abandoned account. The giant said the campaign to invest money "does not cap", is expected to meet the relevant requirements of the account will be close to 1 million. In addition, there is also news that NetEase's "World of Warcraft" is also brewing the launch of the "silent Account" repurchase plan, but NetEase related to the owner of the firm denied that, "we do not now, there will not be such a plan in the near future."　　"In recent years, the online game industry increasingly fierce competition, listed online games companies have a downward trend in gross profit margin, the industry analysis that the recovery of the old account is actually trying to attract attention to users, contention for user resources." This is in fact since the beginning of the year, the online game marketing campaign to upgrade.　　The cause of the nine cities in the promotion of its independent research and development products "famous three" when the first claim to send out 200 million Q coins, after this, grand, Blue Harbor, Kirin nets, such as a network of enterprises are engaged in, resulting in an online game industry uproar "Q-coin Marketing" trend.　　With Q-Money marketing to send Q-coins lower the threshold, the industry also produced a new worry-this may lead to more "locust players", that is, some players in a number of free games between the continuous migration, so that the user churn rate of online games has been climbing. The average number of paid players in the online gaming market is less than 50% and the other more than 50% are "locust players", according to Eric.　　In fact, this is also in recent years "game free, prop charge" mode, the online games industry is facing more and more serious problems. "Old account Recycling" is actually locking up old players and reducing the rate of loss, says Analysys, an international CEO of Analysys, told the Daily economic news. Analysys thinks, like Shanda, giants so by recycling redundant old role, attract the player to continue to play the other game of the way, in fact also is awakening "sleeping account", increase the player pays rate of move.