Grand Guo Zhaohui: "Nutshell" Serial mentality process is not entrepreneurship is worth pioneering

Guo Zhaohui, the current royal network of its shell electronic CEO. has been a general technical engineer all the way to the Motorola (China) Electronics North region director, after joining the Amazon Vice President of excellence, experienced mobile phone and e-commerce the most exciting development process. Now he is dedicated to creating new glories in the mobile internet era through the shell electronics. Guo Zhaohui that the grand offer of job opportunities is tantamount to a string of the entire IT experience of the past nearly 20 years, giving it a stage for its prowess. During his tenure in the nutshell, Bambook is plundering market share at a growth rate of 200% or 300%. Let us listen to the IT veterans share, and this is his first time since joining the Royal Shell Electronics in May 2011, the First great revelation of the journey. A friend is difficult to meet the innovative opportunities in the original and (Chen) year total first meeting is in the North Sea, we talked very speculative. Years always talked about a lot of ideas, including the origin of the grand shell, for the future expectations and so on, these I am very interested. I have been in the hardware industry for the past 13 years, 6 years in a more like a composite of the electric business industry, and the shell of this opportunity, basically can put my past experience from beginning to end to string. At the same time, compared to the general decision-making center of multinational enterprises are overseas, in the nutshell I can have a great degree of freedom, can according to their own ideas and ideals to create a new world, is not entrepreneurial but more than entrepreneurial, which appeals to me very much. To shell this period of time, the biggest one feeling is grand to the staff really very good, humane care to do very fine, such as a variety of holiday gifts, the dragon Boat Festival hair Male rice wine, the summer hair eugenol. Have year-end physical examination, paste side activities, the staff are very concerned about health. There are hair creation can paste, later know this is specially for girls wear high heels, I was feeling this also considered too thoughtful. Compared to foreign companies, although the use of different incentives, but the human concern for the basic few people, which for me is to join the grand after a very prominent different feelings. In addition, if I was in a certain field to do more in-depth, that in the grand shell, it needs to be broad, to all aspects, whether it is production, sales, operation, item tube, or technology, research and development and finance, financing and so on need to involve, to me a certain degree of challenge. But this is my common dream with the year, hope to do these things through the nutshell, to subvert the field of paper books, no longer cut down the tree paper books, you Can "a man a brocade book, read the World Book." Because my own hobby is also more like reading, have the opportunity to change the world, change the way people live and read, I think should try. For this career planning, I hope that the grand Nutshell in the field of E-books in three years to achieve China's leader, within five years in the world has a certain degree of visibility, at least in the entire Chinese market can be a leading position. Soft and soft content determines the future of all e-books, should be content to determine everything. I often say to the media, we are not selling readers, we are selling content. The price of a paper book, moreis to pay royalties and content, not the paper itself. So the basic business principle of nutshell is: carrot and stick, integrate content to form experience. So our hardware is to obtain the customer's pipeline, rather than a profitable pipeline, thus establishing a one-to-one contact with consumers, through the output of these pipelines, through the content of the charges to profit, which is a core profit model of the shell. At present, in addition to the Mainland China market, our traditional version of the Bambook products have been sold to the Taiwan market in China. Probably a lot of people don't know that the contents of the bookstore in the cloud are very popular in Taiwan, for example, some writers in the beginning Chinese have a large number of fans in Taiwan, so we hope to provide a better reading experience for the local people through cooperation with the local bookstore in Taiwan Of course, we hope to further provide the Chinese people around the world to use our products. I once said in the micro-blog that the big shell "to do something different", in fact, my meaning is that I will not go with the drift, not everyone else to do what I also do, if I can not guarantee a good customer experience, that would rather choose not to do. In product selection and future development, Nutshell has its own ideal. Compared with peers, the Royal Shell has many top talent, more than 40% of employees are engineers, many more have been the technical backbone of the Grand Innovation Institute, which allows us to have a unique advantage in the research and development phase, even not only in the hardware products, can also be extended to the content platform and other research. A business if only rely on sales to survive that is a very dangerous thing, only have good products, through the carrot and stick, the integration of content, forming a good customer experience, enterprises can get a healthy development. In this piece we put in very big, because we do is long-term, is a mobile internet for the future of the cause. Currently in the hardware products, in addition to the existing 6-inch ink electronic screen products, we have a new product, that is, color electronic books. Recently we announced the matter with Qualcomm, as China's exclusive starter, the nutshell will be in the Chinese market to introduce the first Mirasol display technology, electronic reader bambook sunflower. Whether the color content or interactive user experience, I believe that consumers will bring a different feeling of surprise. The Bambook Sunflower Application interface is based on the Android 2.3 operating system with touch screens and, of course, longer battery life. Quality low price guarantee core experience through the Bambook, the Royal shell first in China to cut the price of e-books, because our business model is relatively unique, can use content to lead the hardware. A good product is not necessarily expensive, for consumers, High-quality Low-cost is a very good core experience. We have world-class product design and quality, at the same time to the price to a even with the Shanzhai competition is not at a disadvantage position, our business model can be well carried out and implemented. Of course, in the grand overall to the staff care relatively good premise, relative to our staffThe cost may be relatively high, at the same time, we absolutely can not hurt the customer experience, absolutely can not do jerry-cutting things. In this situation, we need to find every waste point and eliminate it in the process of business execution. According to the concept of lean management, enterprises in the operation process, in fact, there are 80% of the behavior of waste. To this end, it is necessary to start from two aspects, first, in the company's internal operation process, all the processes to comb, the various detailed links repeatedly clear, and customer experience-related, not only can not be reduced, to strengthen, if not related to resolutely remove. Second, in the external supplier control, we must understand each other's business situation, especially in the negotiation process with the core suppliers, can control the information, directly to the point, and then talk about a reasonable profit to the other side of the price. Because I spent 6 years in the Amazon, most of the time when a big buyer to negotiate with upstream suppliers, which is crucial to the cost reduction of the enterprise, which will have no impact on the consumer experience, nor affect the quality of products. For an entrepreneurial enterprise, as the chief executive must have a full control of the vision, must have a hands-on ability, whether it is the production process, supply chain or sales market, must be in the key time to solve the key problems. The knowledge and experience I have learned over the years have given me a full play. If you have to make a self-assessment of the work of this period, I think that is quickly into the Grand team, and then effectively combed the supply chain and the entire process, through the control of costs, in the face of market pressure to make sales draw a "V" shape, and in the future, I hope to be in the business growth rate, innovation, The content side and the customer experience can be further promoted. Dare to tell the truth to shape the sense of ownership Chen (flyover) has always mentioned the grand future only three words, that is, "executive power." I think we can do better for the Nutshell team. In my eyes, executive power is not what a leader tells you to do, it's very, very important to say that you know who your client is and how you can make your customers more satisfied. So my experience is to let staff dare to tell the truth, I like the staff to challenge me face-to-face, and even contradict me, because the grass-roots staff can contact the first line of detail, can give the manager to bring the most direct user opinion, can realize error correction function. From the execution point of view, it is the customer experience must be the center, so as to achieve strong execution. On the other hand, a sense of ownership, which is the key to the creation of strong executive power, only every employee has a common dream with the enterprise, he will be in the work of the real passion. Of course, to make employees become masters, it is necessary to give a return as the owner, this aspect Grand still has a good incentive mechanism. My team often told me that our executive power was particularly strong, and I said it was only for others to say, and my dictionary was "stronger". I still think that we don't have to keep praise on our lips,is to talk about what is not enough, which is worth improving, this is a high level of trust with a mature team performance. From my own perspective, when I joined Motorola, I was just an engineer, and then through the company's job opportunities to train around the world, and then began to change positions, from engineering to technology, from advertising to channels, from the management of major clients to market strategy, the last until the general manager of northern China region. I believe that everyone has their own course of growth, but the rotation of training can indeed allow a new person to broaden their horizons, establish an interactive network, and get superior to your development proposals, from this point of view, I think the grand Lepetson and technical training for the new generation of growth does have a great help. But at the same time everyone more need is steadfast, first do their own work well, each task as a challenge, for example, I was in the Amazon 6 years, in fact, has been doing the same thing. And when you stand at a high point one day, you will find that many of the necessary capabilities have been accumulated in the past, you can put all of these into the link, and things can become more comfortable. This is my advice to new professionals. Grand Essence of interaction and the original grand development of the biggest difference, I think is "interaction" and "original" these two keywords. For example, the content of literature comes from the original, while the author can interact with the reader while writing, and the reader can influence the writing and even the ending, which ensures a good interactive experience. Compared to the current Amazon mainly through the publishing house to buy a resale of the content distribution way, the grand model of this set of more fun, and after years of Grand literature operation, has been quite mature. This model may be forced by China's copyright environment, a model suitable for China, but I think it is also suitable for the whole world. In particular, the combination of this original and interactive model with the hardware will create a model for the world to learn from China, which is a grand advantage. So the interpretation of our own is not limited to the web, but to literature, and should be interpreted as the owner and operator of an interactive and original content. In the book field, literature is just one of the relatively small categories, but we can start from this category, expand it to other categories, of course, we also use the "Interactive + original + hardware" mode of operation, so that you can realize the "one person a brocade book" Dream, the reader through Bambook, I can read any book he wants to read, which is my dream. Many people say that the Chinese do not like reading books, love piracy and so on, but my view is that the data must be spoken, through the phenomenon to see the essence. China's book market is actually a market of hundreds of billions of scale, Sheng city in Mobile Reading Terminal has occupied a large share, but compared with this data, there is a very large space for development. On the other hand, although China has a large population base, if compared with the same standard of living in the West, weThe amount of reading is actually less than that of Americans. Reading for people is actually a basic demand, reading does not worry about the market, the key to see how you do. So I believe that the grand Shell has an infinite future.