Recently, the Grand game started "Kaka seconds Kill" activities, attracted a lot of game players eyeball. The so-called "Kaka second kill" activity is from the Grand new tour "Heroic Age 2" launched, the player with any game of Scrap point card (real card virtual card can be), it can be exchanged cash, or choose to replace the double piece of silver. In the "Heroic Age 2" official website can be found, as of now nearly 1000 people from this "Kaka seconds kill" to meet the conditions of reimbursement, the player received the highest one-time return of more than 250 yuan. Any scrap point card for cash, this is simply the white money, why should we do? To this question, the grand staff gave a wonderful explanation: through "kaka seconds kill" activities, players will pay attention to Shanda games and more active to join the grand game. At the same time, we have absolute confidence in our gaming experience. Activities to bring benefits to the players at the same time, but also to the grand brings more stable users. So in the long run, both the player and the grand, this is a good policy of reciprocity. Many gamers also hold different views on the grand "Kaka second kill" activity. Although a small number of players think that this is only a disguised discount game dealers, do not be too excited. But most people are very much in favor of this activity, after all, the point card consumption per month is a modest expenditure, can save some, natural is good, such activities more the better. In the domestic game industry, a grand marketing method can be said to be very novel and effective, but in other industries, in fact, there is a first. In the first half of this year, McDonald's in order to compete with KFC market has launched a "coupon-take-all" activities, the use of KFC discount coupons, McDonald's can also buy chicken wings, or even more favorable. The same is true of two industry giants, although their marketing practices are very similar, but there are essential differences. McDonald's "coupons all-in-one" for the effective KFC discount coupons, relying on the industry giants resource advantages of unfair competition suspicion. And the grand "Kaka seconds Kill" use is the discarded game point card, it does not have the direct benefit to other game business influence. Still is to maintain the online game industry to rely on user experience to win the fair competition of the player. (Edit Zhang Xing)
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