Grand music tries to "sing" itunes mode

Dig the net May 18 news Grand Music announced recently, since the end of January and sea butterfly music to launch a pay song download, the cumulative number of download activation has exceeded 100,000 people.　　Unlike the traditional MP3 download, the Royal Music and sea butterflies between the cooperation, is mainly to sing, through the grand music under the "Superstar" K song singing platform, to create similar good jays, till the ' everyone Sing ' mode, a new singing itunes model. At present, the domestic record industry is now 80, the 90 's peak prosperity, the development of digital music in the erosion of piracy is difficult. Foreign copyright environment is relatively good, consumers have a strong sense of copyright, the pay download mode to go relatively successful, but also cast the Apple itunes Store 7 years of music download more than 10 billion of the miracle. The current domestic market, the digital music market, the real profitability of the model is nothing more than "a listen to the second singing." The so-called "one listen" is the music color ring download, this model through several years of operation, from the present is a relatively successful model, but also once became the record company's life-saving straw, and the second singing is the star singing (star broker) and "Everyone Sing" (KTV mode).　　But it is still unable to reverse the market slump. The cooperation between the Grand music and the Sea Butterfly music can inject new hope into the depressed market under the environment of the copyright which lags behind at present. According to Grand Music, this is a new "singing itunes model." Compared to the traditional KTV mode, "Superstar" such a K-song singing platform is a new, subversive way of singing, there is a better interaction and fun.　　For the Sea Butterflies music, also found a very innovative "music distribution platform", in the record industry in the low period is undoubtedly a new, initial profit model. Apple itunes spent 7 years, music downloads exceeded 10 billion, this is the building in a good copyright environment, the results of the grand music today is not enough to change the current domestic more bad copyright environment, but the determination to dare to try is still worthy of affirmation and respect. As the Grand music producer Zhaoyu said, "Grand Music hopes to create a new cooperative profit model for the music industry through cooperation with the sea butterflies record, to build a creative music distribution platform to create a" superstar "singing version of itunes for China's web environment, of course, it's not a good way to go, We need major record companies to work with us. "The decline in the music industry is not just because of piracy, but perhaps more because the music industry's inherent patterns and rules are difficult to withstand the impact of new media developments," he said. And the cooperation between the Grand music and the Sea Butterfly Music is also the challenge which the inherent pattern and the rule initiates. In addition to the cooperation with sea butterfly music, the Grand music has signed a cooperation agreement with the seed music of Huayi century and launched the seed music zone. This lets us see the grand music to take the genuine music, the innovation pattern road determination and the confidence. Shanda has always been adhering to the principle of innovation, but the road to innovation will undoubtedly be long and arduous, in such a market environment, the grand music of the pioneering work is worthy of our respect, encouragement, we also hope that this road of innovation can go farther, the better.