Grand propaganda: Mainland version of "Savage Girlfriend" will join the online games

A few days ago on the internet rumors of Shanda's "Rainbow Island" will be on the mainland version of "My Savage girlfriend" to reach a cooperation program was confirmed, and this cooperation will be a change in the past to play the drama into a game plot or insert advertising practices, but in the plot directly joined the grand Operation 4 anniversary of the Games "Rainbow Island" story.　　The mainland version of the "Savage Girlfriend" and "Rainbow Island" Cooperation confirmed the news that mainland TV series "My Savage Girlfriend" plot will be implanted in a large number of direct online games "Rainbow Island" game characteristics of the plot, including the heroine Cos "Rainbow Island," The role of the photos have been exposed, in the film, a section and the game closely related to the plot to advance. "My Savage Girlfriend" is the 2001 by the introduction of Korean films, the film soon after the spread of Asia, film actress June also became famous overnight. China's domestic film has set off a wave of "savage girlfriends". Hong Kong has also launched the ancient costume version of the "Savage Girlfriend" "A", received praise.　　Then South Korea also photographed the same name TV series. Korean version of the Savage girlfriend poster, in the version of the Rainbow Island logo China mainland version of "My Savage Girlfriend" TV series in January 2011 officially Toupai, male and female lead by Peng and Zhang Yi. The film crew is currently in the middle of a tense Japanese filming.　　It is worth mentioning that the film by the Korean film version of the original screenwriter Kim Hao personally fencing production, earlier entertainment media to its interview, its I said, "Rainbow Island" is South Korea's research and development of leisure games, he also played in Korea, so for the mainland version of the relevant plot is not difficult, but also to ensure that the plot itself with a good fusion.　　After the news burst, Shanda also confirmed the authenticity of the news, and revealed that in the TV series broadcast schedule will be possible to launch the interaction with the star activities and cast activities, while the line will also open the "Savage Girlfriend" theme series activities, strengthen the cooperation between the player and the cast star interaction between the link.　　"Rainbow Island" implanted "savage girlfriend drama" has been exposed to the COS according to click: "Rainbow Island," The annual entertainment Marketing "Rainbow Island" in 2007 officially entered the Chinese market operation, since the 2009 "Rainbow Island" two anniversary began to form the annual entertainment marketing habit.　　2009, "Rainbow Island" and at that time the network of small Dragon female Tong Tong to reach a cooperation, invited to attend the two-year celebration of the relevant endorsement activities, this is never invited spokesmen, and suddenly and the controversy network Reds hook approach, at that time caused no small waves. 2010, the Grand game and film and television entertainment cross-border cooperation is becoming more and more, at the beginning of the Spring Festival evening, Faye Wong interpretation of the "legendary" ad implantation controversy has not yet to stop, "Rainbow Island" again signed the former popular network singer incense, and recorded its comeback mv "Rainbow Angel" as the three anniversary of the theme song,　　The song renders an emotional story of true teenage boys and girls who love each other because of the Rainbow Island, and incense also serves as a spokesman for the three anniversary celebrations. 2011 is theRainbow Island, the fourth year of operation in the domestic market, it is now in the four anniversary of the celebration and will launch a "New World" version, because the "New World" version of the schedule and "Savage Girlfriend" domestic broadcast schedule overlap, so there is a view that with the "savage Girlfriend" of the team to promote the new version of the largest market action.　　It is not yet known whether the actor or actress will be invited to the four anniversary of the show. Over the past two years, "Rainbow Island," the image of the Spokesperson Tong Tong and Xiang Xiang point of view: Plot fusion is the only way to mainstream online games, "Rainbow Island" and "barbaric girlfriend" of the crew's cooperation, is the online games and film and television Cross-border marketing, the first plot into which, with the Before this, whether the perfect time and space of the film's implant cooperation, or Shanda Group of films and television company's work of the implantation of cooperation, are limited to the film or TV dramas inserted a piece of dispensable fragment, to achieve the role of advertising dissemination. NET Dragon earlier film and television cooperation is limited to and popular film advertising.　　All this is only the initial stage of cross-border cooperation.　　Industry point of view, "Rainbow Island" can be implanted into the plot and no longer do the implantation of advertising, this kind of cooperation and accurate title should be called "plot fusion", it and "Transformers" in the Bumblebee should be the Chevrolet Yellow sports car, forming a binding set, inseparable. At the same time, this is also the development of online games 10 years later, with the online games in the mass entertainment lifestyle of the gradual mainstreaming must undergo a process-when you are shooting reflect the life of the group and the population of the film, the game has become an unavoidable part of their lives! (Digging the shell net)