Grand revelation: Strengthen Chinese culture industry by talent and technology

The Grand Legend Continues. In the 2009 global financial crisis brought about by the economic winter, a lot of enterprises pain "heroes broken Wrist", Shanda network unexpectedly turned into "thousand hands Guanyin", Directions: Games, literature, video, music, movies ... With the words of Grand Chairman Chen: "The economic winter flowers blooming." 2010, the Grand has fruit fragrance surplus sleeve, completed from the main network game to set games, literature, video, music, film and other business of the group development structure.　　Chen confidently said: "Strive to achieve in two or three years the world's leading interactive entertainment media business goals." What's behind the Grand saga?　　Talent agglomeration, scientific and technological innovation, is the enterprise strategic transformation, the vitality of sustainable development-this is grand to China's cultural industry valuable inspiration. "Endure loneliness, 10 to do a business, seize the opportunity to do 10 enterprises a year." "In the past more than a year ago, mention Grand, the mind will naturally emerge" game "two words. Now, mention grand, what will be remembered?　　Games, literature, video, cloud computing ... July 29, Grand in Shanghai announced the launch of Electronic reader products, officially entered the electronic book industry. Earlier in the early March, the grand announcement into the cloud services, at the end of January, Shanda's Grand Literature Co., Ltd. announced the completion of the domestic famous original literature website Banyan under the acquisition. And in 2009, the grand to make the industry and the dazzling attitude of the completion of a series of acquisitions, mergers, integration, through the integration of funds and resources, jumped on the industry high starting point.　　At the same time, Shanda also with the industrial chain upstream and downstream resources to carry out in-depth strategic cooperation. In the game industry this piece, grand still surging. September 2009, the Grand game in the United States Nasdaq Stock market successfully listed, "game" approved as a stock code, representing the capital market for Shanda Games in the global game industry leadership identity, but also after years of development to Sheng representative of the Chinese online game industry, In the cultural field has been the first worldwide recognition.　　The grand game of the public offering, received more than 10 times times the excess order, financing amounted to 1.04 billion U.S. dollars, created a three history of the most: Chinese online gaming enterprises in the world's largest market, Chinese Internet companies in the United States listed the largest, Chinese companies in the United States single listing the largest. "Endure loneliness, 10 to do a business, seize the opportunity to do 10 enterprises a year." Chen said.　　Previously because of the expansion of the grand setbacks, the bitter experience, the financial crisis has "immunity", and finally achieved the economic cold winter in the trend of growth. 2009, the Grand Annual income of 5.241 billion yuan, an increase of 47%, operating profit of 2.208 billion yuan, growth of 47%. In the 2009 world's fastest growing list of 100 in Fortune magazine, the Grand Network is ranked seventh in the world, surpassing Amazon, Google and other internationally renowned companies, while Shanda ranks second in the world in the entertainment industry, becoming the highest ranked Chinese company, surpassing DreamWorks, Blizzard and other internationally renowned enterprises. In the first quarter of 2010, Shanda Net income grew 19% per cent year-on-year, to 13.　　1.8 billion yuan, become a big bright spot of Shanghai cultural industry. Talent agglomeration and scientific and technological innovation is the key point of "secret" talent agglomeration and scientific and technological innovation.　　Chen that this is also the Chinese cultural industry bigger and stronger "secret". In the 2009, when other enterprises set off the climax of layoffs, Shanda Group took the lead in proposing "three commitments": no layoffs, no pay cuts, no reduction in strategic investment. At the same time, a large-scale recruitment and selection of personnel, Shanda Group enrolled 1500 graduates in 2009, strengthened the development of the backbone of the enterprise, also fulfilled the social responsibility of the enterprise; On the other hand, the university, professional training institutions, combined with the grand own training team, on staff from the knowledge, Extensive training in competence and quality. According to incomplete statistics, only the group headquarters in 2009 carried out various types of training more than 10,000 hours. At the same time in the senior talent recruitment also frequent attack, only to recruit and has been to post the Group Director level, investment companies, vice president level above the senior executives reached 17, far more than the past 5 years of scale.　　These senior talent are from well-known enterprises at home and abroad senior management team. Shanda Group also innovative talent management concept, the original "game-type management system." According to the "to manage the company like a management game, like service users" concept, the performance of the grand staff and work performance, by the experience of the system faithfully record, the level is "automatic" get promotion or raise the opportunity. This mechanism not only greatly stimulated the enthusiasm of the grand staff, but also aroused the attention of the community, won the "China Management Academy Award." Technological innovation has become the engine to promote the sustainable development of Shanda's business. As a "new technology to create a culture," advocates, Shanda always will be technological innovation as a decisive factor in the long-term development of enterprises. Shanda convened a group of professionals in various technical fields, talent, set up an independent technology research and Development Center-Innovation Institute, as the group directly under the Independent technology research and development institutions, its independence reflected in the direction of technology research and development, investment capital scale, talent recruitment screening, research and development progress control, and so on, completely autonomous, open, Fully respect the wishes of the team of developers.　　At present, the Innovation Institute has completed or ongoing research and development projects, such as cloud computing, multimedia technology, virtual reality technology, and so on, most of the domestic technology innovation or leading position, some of the technology is already in the transformation of products. At present, Shanda is actively preparing for the construction of Rainbow City-a new generation of cloud computing and cloud service center. Based on the development and utilization of cloud computing technology, we build the center and base of cloud computing and storage services for Internet enterprises and users nationwide. At the same time, Shanda actively prepares the interactive entertainment demonstration area based on the internet of Things, explores and constructs the interactive entertainment demonstration area based on the internet of things, with the realization of virtual entertainment as the characteristic, and the integration of the domestic traditional entertainment resources with new technologies and new media.A new step. Copyright operation, to build China's "Harry Potter" grand, Chinese meaning for "grand and Grand", the name of the grand literature is also not famous.　　The 2009 Frankfurt International Book Fair on the front page of "Grand Literature dazzling success" as the title, on behalf of the domestic digital publishing industry to participate in the grand literature of the high evaluation.　　Report said: Shanda Literature's three Web site daily browsing volume up to 500 million times, a total of about 800,000 authors for the site content, Google and Baidu search results Chinese readers favorite 100 Chinese books have 90 from the grand literature ... Hou, CEO of Shanda Literature, said in this international book Fair, the international publication of the Grand Literature Network operation mode of great concern, a number of international well-known publishing Group expressed the intention of cooperation, and even a number of foreign writers in the book fair to find the door to the works of the Chinese copyright to the Royal literature operation requirements.　　At present, Shanda literature has set up branch offices in Singapore, and has steadily carried out overseas business development. Shanda Literature is the largest web site of original web literature in China. So far, has accumulated nearly 70 billion words of original literature content, 3.7 million works, more than 1000 kinds of electronic periodicals ... The figure is still being refreshed.　　Chen introduced that the grand literature through the integration of outstanding domestic network of original literature power, the construction of the largest network of original literature platform, to enhance the interaction between readers and authors, and relying on original stories to promote physical publishing, film and television, animation, games and other related cultural industry development. In the expansion of new business at the same time, Shanda has established a good operating model of the grand literature accelerated the pace of integration and expansion.　　The development orientation of Shanda literature is not limited to the pure Literature website, but through the management and operation of copyright, it leads to the derivation of the grand literature to wireless, offline publishing, video games, peripheral products and so on, and hopes to make use of the 3G opportunity to build the first batch of mobile phone novelists in China. November 2009, the grand official announced with the Hunan Radio and television cooperation, jointly funded 600 million yuan to set up the Sheng View Film Co., Ltd., and announced will invest in the new TV series "also Bead Princess" and the film "Stars Change" two masterpiece.　　"Star Change" is a great literature from the network of literary works, the grand plan will be built to become the first collection of novels, games, movies, a variety of industrial forms of interactive entertainment products. In Chen's view, the real profit of network literature is still in the future, the copyright operation is the important profit point of the future, the grand literature has mastered the rich original content copyright of literature, the future will provide content for Chinese film and television, game and animation industry, the success of literary creativity, all cultural industries can be driven, This will be a great contribution to the Chinese creative industry.