Grand Shell Electronics or change handsome group response rather ambiguous

Xu Cloud adjustment in the grand and outgoing executives change. Yesterday industry News said, Shanda's Shell Electronics CEO Guo Zhaohui has submitted his resignation in Friday. In response, Shanda Group responded that Guo Zhaohui needs to work in Beijing for family reasons and is currently coordinating internal redeployment. Shell Electronics is the Grand Group is responsible for electronic books and mobile phones and other hardware business subsidiaries, the CEO news changes, by the industry Lenovo for the relevant business strategy may turn. People familiar with the matter said Sheng tried to try the ODM (original design maker) route for the next step in the handset business. Shanda Group's response is also quite ambiguous, neither confirmed whether Guo Zhaohui has voluntarily submitted his resignation, nor clear its future mobility. Guo Zhaohui I was on the phone for a long time yesterday. A familiar Guo Zhaohui industry personage to "the first financial daily" said, resignation rumours have "Oolong" suspicion, Guo Zhaohui I did not submit his resignation. Guo Zhaohui originally settled in Beijing, joined the Shell electronics after moving to Shanghai, but because of family health problems and care for family needs, he had to between Beijing and Shanghai between the two. The relevant situation before the Grand Group decision-making level also understand, so recently is to discuss its change in Beijing matters, "but the relevant information flow out after deformation, now make Guo Zhaohui himself and nutshell, Grand are embarrassed." "Guo Zhaohui position or will change, but also make the industry on the shell of Electronics and its own Bambook phone brand mobile business concern." This June, Shanda just released mobile phone-related products, but the current sales how grand never disclosed the specific figures. After the rise of the concept of Internet mobile phone, Shanda intends to inject its game, video, literature and other content products into its own brand mobile phone, making it an entity open Business Platform channel. Guo Zhaohui has made a high-profile claim that the first Test test for the grand handset is 8 times times more than that of millet. However, the follow-up performance may not be satisfactory. A familiar shell of mobile phone industry personage told this newspaper, according to supply chain, channel industry parties to calculate, the grand mobile phone shipments in 50,000. Guo Zhaohui is probably also quite stressed. Guo Zhaohui, an old motorcycle-department colleague who recently communicated with him, said he had also confided in anxiety. The insider said that the problem of the shell electronics is mainly in the Shanda group's investment is not enough, before the mobile phone industry understanding is still too superficial. The person said that Shanda chose the Non-mainstream se (Italian-French Ericsson) architecture scheme, initially it seems that the cost will be lower, but the team itself is not enough personnel, to refine it to optimize and launch, the pace is slow. "And it is this time lag, resulting in the rapid disappearance of its cost-performance advantages, missed a lot of fighters." "In addition, Shanda's investment in mobile phone business is not considered enough." "The Grand mobile phone design team is fifty or sixty people, also from the old motorcycle system, deployed in Dalian, compared to other companies at least hundreds of people's team is too small." "Another person familiar with the Grand group said that this may still be a big old trouble, not enough for innovative projects and eager to effect, lack of patience and practical mentality." Shell Electronics, Shanda Group is also doing a series of adjustment, from theTheir own research and design to rely on the ODM route. A person familiar with the matter said that the Shell electronics is now actively contacting the industry's various designs house company, and intends to return to Qualcomm such mainstream architecture program, no longer rely on the original research and development team.