Grand want to rely on the Shell smart watch restructuring Jiangshan

Because of the hardware trend, internet companies are getting heavier, and because of the hardware trend, internet companies are getting lighter-the first half means the company is still busy manufacturing, and the latter is emphasizing their attempt to get rid of the "bulky PC" as a single value output channel.

This trend is indeed twists, after the internet mobile phone boom, the pursuit of hardware dream of the Internet companies aimed at television, set-top boxes, routers and even more forward-looking smart glasses, smart watches, smart rings ... The most aggressive is grand, but its via a nutshell.

The grand and aloof

In fact, the release of the product is not grand, but with the royal is inextricably linked to the shell, the company is a grand E-book Bambook and the grand first generation of smart phone Bambook S1 protagonist, but now shell more like the feeling of a grand and aloof.

Last November, Shanda began a series of architectural tweaks. Sheng old, Chen brother Danian led mobile phone and part of the mobile application business from the grand system stripping, set up the head technology alone focus on operating mobile internet level of hard software business innovation. Subsequently, shell company Business spin-off, E-book Business return to literature, and smartphone and mobile business merged into the leader technology, become the latter wholly-owned subsidiary, TechWeb co-founder Guxiaobin successor Guo Zhaohui as CEO, and then for a long time shell has been dormant state.

The secret of the industry is that the shell is actually the actual executive company of the technology, and the Danian of controlling shareholder and the inheritance of the Nutshell business make the company a big brand. Even in the new product launch, Guxiaobin repeatedly stressed that "nutshell is an independent company, the goal is to become China's largest cloud terminal company in 2015."

"Bambook is already the exclusive brand of a previous ebook," Release 4 of the product of the shell is not taboo outside "to grand" evaluation, in the eyes of Guxiaobin, "the establishment of the Geak brand means independence and the spirit of the Geek", in the pomp of the Conference did not appear any grand words, Media leaders also told reporters, try not to mention the Grand topic.

A noteworthy detail is that the shell new conference hired a professional PR company to manage, rather than grand General not to invite PR company's old tradition.

and from the product level, the Bambook brand has been discarded, the new Geak mobile phone with the new operating system Geak OS, which has been developed before the Grand Innovation Institute of the mobile operating system of the music ROM has no connection. In fact, the shell "geek" positioning and the grand "entertainment" positioning far apart.

"About the shell and the grand relationship, I am not convenient to comment, but the shell as an independent company, in the development process will certainly use all the resources advantage, this is understandable", Guxiaobin in the meeting with the Beijing Commercial newspaper reporter communication has not denied the grand in the Nutshell development significance, at least "the new smartphone built-in literature, Games and other content will be related to Shanda.

But the nepotism will not be as obvious as the Bambook phones ' built-in apps, and Guxiaobin's more emphasis is on "more open platform strategies based on native Android Systems", which means more third-party apps will be tapped in the future, at least with a far more aggressive attitude and power than bambook.

The shell of the lunge

And back to the product itself, no longer to take the big story of the shell is a continuation of the past High-profile style. Former CEO Guo Zhaohui the Bambook S1 last year when he was cynical about rivals such as Millet, which Guxiaobin inherited.

Guxiaobin that the cell phone Moore law has been prematurely terminated, a brand of mobile phone through the overdraft hardware to do a fever phone is outdated, the current has "no burning can be issued." A discerning eye, this irony is millet undoubtedly.

"Peer light" in this industry is not uncommon, including their idol jobs often ridiculed Samsung, Nokia. and "peer light" behind no other than to tell users "who is the standard to say," This scene was in the millet and 360 for the machine when the game was interpreted.

Against competitors, the shell needs to come up with more convincing products, and this time they are obviously much more radical than millet. Its pricing 1999 Yuan main camera function of the mobile phone geak eye obviously want to at the same price differential performance level impact of millet. The Geak Mars, which boasts a top-tier configuration and sells at $2999, continues to play a configuration card.

But the biggest concern is two smart wearable devices: Smart rings Geak ring and smart watch Geak Watch, the price is 199 yuan and 1999 Yuan respectively. Although the quality of products is still controversial and has yet to be validated, but has been hot in China's wearable equipment market by the royal first hair is indeed a lot of people do not expect.

Earlier, there is a news of Baidu and Millet, the former and partners brewing a "thump hand ring" products, and secretly test "Baidu glasses", the latter also exposed more cutting-edge "smart canvas shoes" plan. Now, Shanda and Shell grab in the head, become the field of the first crab to eat.

Guxiaobin is further revealed that the second half of this year, the Shell electronics will also launch 1-2 of geeks smart equipment, can be applied to the living room, kitchen, bedroom and other family scenes, "will certainly be a favorite product."

In fact, the hardware-level dash is not a nutshell, and the company does not want to be a hardware manufacturer that is confused with shanzhai firms. Guxiaobin's plan is more ambitious, in his view, for example, a smart watch, Shell for this product's expectations, both close to the health concept of the various applications, but also with the mobile phone to coordinate the various ways, and, more importantly, the shell hope that the user's wrist, to build a new set of ecosystems- A new ecosystem based on the Nutshell standard.

A distant but touching grand dream

According to Guxiaobin repeatedly stressed the content of many people in the industry has not been the shell of the hardware new journey called "Grand Dream", more willing to say that the Danian-led nutshell of their own hardware dream.

But related to the "ecological system" mentioned by Guxiaobin, the Grand Shadow is visible, the intelligent mobile layer ecological structure can be traced. "Game and literature is what we are best at", the Nutshell chief market officer Li refers to the huge accumulation of games and literature.

And Guxiaobin also stressed that this part of the resources of the shell and hardware vendors to negotiate a help. Although already from the Grand Peel, the nutshell with the Grand link still has the advantage obvious.

In a new market where wearable equipment has not yet been fiercely contested, Shanda can play a bigger role. As we all know, Shanda from the 2005 set-top Box Products "box" program began frequent contact with industrial chain partners, until E-books and smart phones, Shanda hardware at the consumer level is not smooth and will not cover up the grand and industrial chain partners close contact.

Zhu Jizhi, vice president of electronic commerce and commercial core city, says wearable equipment is not technically difficult. "The development of mobile Internet applications is the foundation, and smart phones in recent years, the development of technology has become mature." "Zhu Jizhi said:" But the technology is not difficult does not mean that entrepreneurship is not difficult, because wearable equipment is hardware, software, mobile Internet, including cloud services merged together, in fact, is a cross-border activities, no strong industrial chain resources at all play does not turn. ”

Some analysts are pointed out that leaving the grand support, entrepreneurial independent small company Shell can not complete those dreams, not to mention the competitors are Baidu, Tencent these potential giants.

Other insiders pointed out that, regardless of video sites or smartphones, Shanda used to play the role of spoilers and followers, at least this time wearable equipment to walk in the front, the first advantage is also very important, see how to play the shell of this first licensing.

According to Guxiaobin's plan, as a link in the Intelligent equipment system, smart watch will also be the role of the chain through the hardware and software industry, on the basis of which, the Shell Smart watch has opened a dedicated application store, has been approached 4-5 vertical application developers.

"Nutshell smart watch is not a cottage product, we are a lasting vision and attitude of the market, will certainly be better than the cottage manufacturers have advantages," Guxiaobin said.