Grand Zhang: More than 30 in the second half of the hand tour waiting for the test launch

"TechWeb Report" July 24 News, the annual China International Interactive Entertainment Industry Summit Forum in Shanghai Pudong Kerry Center opened today. Shanda Games Co., Ltd. CEO Zhang in the speech, the first quarter of 2013, the Grand mobile game revenue over 100 million yuan, the second half will have more than 30 of the hand tour products waiting for testing and launch. Zhang said, after this series of products groping, Shanda has found another suitable for their own development of the hand travel strategy, that is, in the operation of the mature market from overseas to cut, in the product to promote the alliance to develop ways of cooperation and access to new product resources. After the study and accumulation overseas, then enter the domestic market. I hope this is a useful way for China's hand-travel industry. Zhang said that the Grand hand Tour development and layout from the organizational restructuring began, first of all, the Korean holding company into a full transition to mobile gaming companies, including product research and development completely to the direction of the mobile phone, while Japan's leading hand tour companies to form a global alliance, and is willing to own IP resources, users, overseas channels to share. Zhang revealed that the second half of the year will have more than 30 of the hand tour products waiting for testing and launch, in addition to the South Korea has launched a special hand travel fund investment, mature, early hand Tour development team, the same in the domestic fund has been in preparation. And the most important grand games will integrate many years of experience in online gaming operations, but also promote some successful experience. The following is the full text of the speech: distinguished leaders, distinguished guests, ladies and gentlemen, hello! Today I am here to report and share with you the hottest topic of the year: mobile Internet games. Shanda Game is a focus on the game of a business, I personally not only a CEO, but also to witness the development of Chinese online games old game. Shanda games have been closely followed by the wave of industry development, in the new market opportunities and challenges to put into action, but also achieved good results. In the first quarter of 2013, our mobile game revenue exceeded 100 million yuan, and in the International market success! Take this chinajoy opportunity to share with you our observation and experience: first, the mobile Internet Burst hand Tour performance is very eye-catching, I believe today will have a lot of colleagues to share this topic. Just now, Sun Bureau has introduced the whole first half of mobile game Internet data, I have some data here, up to the first quarter of the game market growth of 30%, in the mobile game market segments, mobile network game market scale growth of 50%. The size of mobile gaming users has also maintained a high rate of growth, especially online gaming growth of more than 100%. On the other hand, mobile gaming is a shift in revenue from user-scale to mobile-scale. China's hand tour market has been a number of monthly income of more than 2, 30 million of mobile game products. Hundreds of of mobile game developers have run through millions. Mobile games have been playing a pivotal role in the gaming industry. The astonishing development of mobile games attracts the attention of the whole industry. Major Traditional Network tourThe play also began to invest in it, began to infiltrate the mobile gaming industry, but also make the development of the industry more prosperous and competitive. The second part I talk about the excellent mobile terminal products continue to emerge, but we look forward to more excellent ideas and products. In the past year, many excellent mobile products have been emerging, further driving the market prosperity. Because of the characteristics of mobile game terminals and traditional PC large games, technology and capital is not the biggest barrier. Good creativity and planning ability to become a product success is an important factor. So we will see a lot of small teams and small businesses to make distinctive, in-depth, competitive products. At the same time, with the development of mobile Internet, mobile games has become the main force in the domestic market, we have a lot of popular traditional online games, in response to these groups of consumer psychology grasp, we are on the PC side of the game content for reference, replication, so that online games into a rapid development stage. As the market environment matures, we hope to seek better development in the rapid development. To pursue the quality of the game works, we need to admit that in the current stage of the market development there are a large number of copies, plagiarism, some of the works are very poor quality, and a market can maintain a sustained prosperity based on the continuous production of fine products appear. To maintain consumer confidence, confidence and enthusiasm in the market. Second, to pursue the needs of users, the user needs to better reflect. Especially in the field of mobile phone games, from the planning, production stage to continuously meet user needs, grasp the needs of the user direction. This requires our practitioners to be more patient to do more nuanced work. Third, we should pursue cooperation and win. Currently in the hands of the industry chain content providers take a relatively large risk, that is, as a game developer. With the domestic hand Travel Channel market changes, as well as the industry rules are not clear, the game content providers and channels between the existence of a certain contradiction, we believe that with the continuous maturation of the industry, development, content supply and the Channel Chamber of Commerce to find the interests of the balance, so as to achieve a common goal The third part is about grand how to seize the opportunity to meet such a new challenge in the mobile age. The rapid development of hand travel feel a bit like the era of online games just started, so the Grand Game 3 years ago on the mobile phone strategy, hope to be able to invade new market areas, to obtain new development. How to develop mobile phone field, this aspect we advance according to certain PC game market experience to do some independent research and development, has introduced some products, but these product's user scale and the income scale is comparatively small. After this series of products groping, we find another suitable for their own development of the hand travel strategy, and ultimately, we have taken the operation of the mature market from overseas to cut, in the product to promote the alliance to develop ways of cooperation and access to new product resources. After studying and accumulating overseas, we enter the domestic market again. I hope this is a useful way for China's hand-travel industry. In general, the development and layout of hand tour began with our organizational structure adjustment, first of all, the South KoreanThe company is fully transformed into a mobile gaming company, which includes product research and development to the mobile phone, and a global hand-travel alliance with Japan's leading hand tour companies, and is willing to share its own IP resources, users and overseas channels. Welcome to the global industry partners to join the Grand Global Hand Tour Alliance, so through the mature team, mature product cooperation, so that we can have adequate product protection. From 2012 Q4 began, we launched in Korea's hand Tour has achieved great success! July this year in the domestic market officially launched, July 18, the day of the public Test won the first of the free list, become the summer of the domestic market, the hottest mobile games. At the same time also received recognition of the capital market. In the future will continue to introduce new hand tour products, the second half will have more than 30 of the hand tour products waiting for testing and launch, at the same time we have launched a special venture in Korea Investment, mature, early hand Tour development team, the same in the domestic fund has been in preparation. And the most important grand games will integrate many years of experience in online gaming operations, but also promote some successful experience. The Forth is to establish a market environment conducive to market development. An industry is like a machine, want to make the machine virtuous operation, inseparable from every chain on the machine, each part fits. The sustainable development of mobile gaming industry can not be separated from the government departments, developers, operators, channels, media and other industrial chain of the joint operation. The mobile industry under the intelligent terminal is a new industries, and our managers and practitioners are confronted with the challenges and new problems. Our government authorities have been guided by the idea of promoting development, and are here to express our appreciation for the hard work of the leadership. I have taken part in a lot of government departments to the development of mobile phone game research, but also understand the government departments at all levels to develop the relevant standards for hand travel management industry, we hope that the competent authorities to introduce a scientific and effective, fair review and supervision system, so that the industry can be orderly development. Encourage and protect excellent creative products, try to avoid malicious competition and the content of the violation of the consumer, the industry, and hope that the management to promote development, in the development of continuous improvement of management in order to promote long-term and stable development of industry. I hope we work together to create a good environment for the development of the industry. My development is here, I wish this chinajoy a complete success! Thank you.