Granville first stationed in the server Camp Dell flagship energy-saving products

"It time weekly" reporter/Xu Xisi (from Beijing) do not know is forced, or product concept really changed, in short, Dell accept Granville Green Low power concept of behavior, let the industry feel quite unaccustomed. May 19, "It Times" learned that Dell's new server xs11-vx8 will use the Granville Nano processor, and then a deeper step into the low-priced market.　　Dell, which has always dared to break the rules, has developed a new server that neither uses Intel processors nor introduces AMD products, but is the first to implant the edge-branded Granville Nano, a move that has surprised the industry.　　For its part, it is the first time the company has entered the world's second-largest PC vendor's supply chain after acquiring orders from mainstream PC companies such as Hewlett-Packard and Samsung, and is the first application in the enterprise computing world for the Low-power processor.　　The famous server brand hand low end processor, is Granville return to the mainstream market symbol, or Dell other seek? Stuck in the common processor market, Intel and AMD have been at odds.　　In the infighting between the Giants, most people ignore the companies that have been working silently, including Granville.　　In the giant's grappling with the competition, Granville, with its low power, low-cost advantages in the processor area to find their own shelter, and never give up on the market efforts. Before, Granville has been active in the unknown downstream brand computers and DIY market. In recent years, they actively with the first line of the brand negotiations, and successively won more than orders. Last year, Hewlett-Packard launched the portable computer 2133MINI-NOTEPC using the Granville C7 processor. In an effort to gain more market share, Granville has launched a nano processor that is known to rival Intel Atom and has applied the product to the Samsung 12-inch notebook product line.　　Another major brand of Dell's orders this time, it can be regarded as a huge breakthrough. The industry believes that the reason can be in the fierce competition has not been eliminated, is stained with low-cost energy-saving light, and therefore laid a lower end of the market route.　　Dell's choice to work with Granville is clearly a bonus. and Granville in the price also does have a strong competitive advantage, first of all, through the acquisition of Cyrix into the processor market, directly to save the original product research and development of the large amount of money required, and secondly, compared with competitors, Granville's human cost burden is lower, plus Granville's processor production mainly through OEM manufacturers, It also exempts the huge sums of money it has built on production equipment.　　A market analyst believes that even if Intel and AMD reduce the profits of their products and enter the same low-end market, it is difficult to catch the low price advantage of Granville. Even so, Veolia is wary of opposing the giants of Intel and AMD-whether it's about technology or capital and markets-that it is not their rivals, but at least it has entered the main battleground. If you can access this low-end server to open sales, it will be of great benefit to the future layout of Granville in the server market.　　Depressed market share may scoff at the move by Intel and AMD.　　IDC survey data show that the first quarter of this year, Intel, AMD chip market share of 77.3% and 22.3%, and Granville only 0.4%, the huge gap between it and two peers at all is not a horizontal line. "Intel has not only a frequency advantage, but also a full range of products that cover the needs of the industry as a whole." "One of Intel's market sales told our correspondent.　　In addition to the price, he thought, there was nothing worth promoting. The Nano is at the same level as Intel's netbook "exclusive" processor atom. Although the former is comparable to atom in performance, even better place, but the Nano's market reaction is far from atom to be loud. Jonpeddie, president of Jonpeddieresearch Group, an American research firm, said, "from a purely technical point of view, Granville Nano unique characteristics make itself very competitive, but whether to find their own market, Granville also need to strengthen and OEM cooperation." "Dell and Granville cooperation of new products, is still in the technology and market exploration stage, the test flavor is thicker, the future can open the market, both sides are not sure." And the very low market share of the Nano processor has made the revenues of Granville More limited. In this regard, Granville-Sheng CPU Platform Product Marketing Director Wu Yu Hope in the interview with this newspaper did not show the concern about income, "the server for the Granville is a new field, the successful penetration of this market for the Granville is itself a revenue achievement."　　"However, in the future with more mainstream brand cooperation, Granville still has deep concern, after all, large enterprises in the choice of processors will not be the priority of the products are Granville." According to our correspondent, Samsung used the Granville processor in its 12-inch notebook product line, because Intel at that time to prevent atom from eroding the profit margins of the lucrative high-performance processors, strict restrictions on customers can only use the Atom processor in 7 to 10 inch products, So Samsung had to turn to Granville products.　　In addition, HP's 499-dollar use of Granville C7-M products of the micro-notebook, the market reaction is not as expected, whether to continue to cooperate with Granville, HP's attitude seems bewildering.　　In an interview with the next step to expand the camp with international manufacturers, the company said it was "inconvenient to disclose" and behaved cautiously. Another landscape financial crisis is still lingering, more and more users are looking forward to "less money and more work". In recent years, server giants such as IBM, Hewlett-Packard, Sun and Dell have all entered the low-end market, which has been dismissive.　　Always stuck in this field and shouted "Green computing" the slogan of the Wei Sheng, but in tune with the current situation. The price of computer hardware follows Moore's law., the expenditure of power consumption has been rising, which is the most prominent place in the present contradiction.　　The industry has been arguing for energy-saving topics for a long time, IBM, Microsoft, Google and other industry bosses are also in their respective actions to find a way out. At a time of growing market competition, people are getting tired of Intel's frequent upgrades, and are clearly aware of the waste of too high frequency and too strong configuration for their own applications. Looking for a new product that is energy-saving, low cost and practical, is the pursuit of more and more people.　　Obviously, Dell is aware of this market demand. Dell's new server, using the name of the energy-efficient Granville processor.　　Drewschulke, the product sales manager for Dell's data center solutions unit, points out that with the Nano's Low-power technology, Dell has managed to reduce its overall customer cost by nearly 34%, by successfully controlling its power to one-tenth of its peers.　　"In the past, the pursuit of the old thinking of speed, should be completely abandoned today," Wei Sheng expressed this view, the continuous performance of chip products has not been the most fully utilized, but brought huge power consumption and a large number of power consumption. With the continuous improvement of people's understanding of energy conservation, the opportunity to find a broader industrial breakthrough has become the choice of Granville. Similarly, for Dell, embedding a lower-power processor into the server, taking the opportunity to deploy strategic deployments to cloud computing and build new data centers, is also a vision.　　Both hands may be in the low power product area to open up a new solution, it is this concept so that Dell and Granville found a point of cooperation. Of course, Granville want to seize this opportunity, and in this breakthrough to make a difference, it is necessary to enhance their own performance, expand market share. After all, no one wants a cheaper product that is excluded from the mainstream market.