Grapefruit: With great data but not just for physiological management

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With the advent of the big data age, and personal health-related mobile internet projects suddenly become a hot business direction. And because young women are far more concerned about health than men, many entrepreneurs are targeting women for their entrepreneurial goals in the health sector.

In this type of application, the application is particularly hot in relation to the female physiological period. Xiamen's 85-post entrepreneur Chen Fangyi also chose to start again in this field, they launched the application of grapefruit currently in the growth rate has surpassed the aunt and PT and other pioneers.

"But do we have an essential difference with our aunt?" Look outside we seem to be a menstrual software, in fact, is not the case, in essence, we are a software to do analysis. The most important thing we do is to upload data and then to record the analysis and suggestions that the other two have not done. "Chen Fangyi said.

In fact, Chen Fangyi is the name of the application of grapefruit, but also because he does not just want to do the physiological management of women, but hope that their application can do to the overall health of women can be helpful.

But whether to do physiological management or day-to-day health, grapefruit methods are the same, it is to reduce the user input data costs, and then use large data to do analysis, give relevant advice.

Core: Data acquisition and analysis

Chen Fangyi recently attended a delegation to Israel and visited many Israeli internet companies. One of the companies impressed him.

The company is recovering from a patient's operation, which combines physical recovery and gaming to make some of the original dry physical recovery activities very interesting. For example, arm fracture recovery needs to continue to carry out arm movement, the company will be this exercise and play the mouse game together, let the rehabilitation of the game to complete the relevant recovery training.

"This is our biggest inspiration is how to reduce the user's information entry costs." "Chen Fangyi said. As a female physiological period management as the core entry point of the application, to obtain the female physiological period of data is the most basic work, no data all have no way to talk about.

But at present, for users, still have to manually input their height and weight and physiological data, which increases the cost of user use. Grapefruit's approach is to give users a certain incentive, so that users have the power to actively fill out data.

Chen Fangyi also admitted that they still do not good enough in this regard, he is also considering there is no need to manually input the user to obtain data methods. "We will certainly do the hardware. "he said. Smart hardware is perhaps the best way to get data directly at the moment.

After the data is obtained, the analysis becomes the key.

Because the data of grapefruit is stored in the cloud, it can analyze the user's historical data vertically, and can analyze the data of specific people to compare with a certain user, and help the users to know themselves better from two latitudes.

But a very important problem for grapefruit is that it is difficult to make very accurate analysis and suggestions for the user's initial one months of data, and most users need to keep typing two months of information to realize the value of grapefruit.

This is not the same as a normal application. Common applications are usually a strong freshness after downloading, but can be tiring as long as they are used. But grapefruit needs long-term use of users, the more data accumulated to provide users with greater value.

Another problem is that not all women have abnormalities in their physiology, and many women have very regular physiological periods and do not need specific applications to get through this uncomfortable 35 days. For this, grapefruit's response is to provide them with more functions.

Chen Fangyi said that although the female physiological period may not need help, but through the operation of grapefruit he found that all women will care about skin, weight loss, breast enhancement and so on. "For normal conditions, we tell users that you are healthy and that users will be happy," he said. At the same time, we provide some suggestions on health care, which is their concern. ”

Provide health and sports advice also let grapefruit solve the problem of user frequency. Although the physiological period management application has the fixed usage frequency, but has the certain interval period, but provides the daily suggestion and the reminder, can maintain a high user usage frequency.

Chen Fangyi: Always on the road to entrepreneurship

Grapefruit is the newest project in Chen Fangyi, and his main focus is to return the Web, a website that allows users to get rewards at the same time as shopping. Return network and Grapefruit is an independent company, but the same belongs to Xiamen Inspiration Ark Group, and Inspiration Ark also has a piece of business is Tencent open platform developers.

The current Inspiration Ark can be in the return network and Tencent platform to obtain a good income, so for the grapefruit, there is no financial pressure.

But there is also a downside to returning web and platform developers, such as the policy changes that are very much constrained by the platform. Taobao and the cat last year adjusted the policy of shopping and rebate website, the return network has to make corresponding adjustments.

In addition, Chen Fangyi has done a project that mimics the American IFTTT. IFTTT provides a set of mechanisms that allow users to connect different Internet services, form triggers, and create interesting applications.

After seeing IFTTT, Chen Fangyi immediately made a domestic version if the cloud, the first day to get 10,000 users, and the number of users quickly broke through 100,000. But the number of users has barely increased since then. He closed the project one months later. "Later I figured out that it was only for us to use and that others wouldn't use it." "he said.

Interestingly, grapefruit and ifttt are just the opposite. This is an application that Chen Fangyi cannot use. For the future development of grapefruit, Chen Fangyi said that after tens users will join a number of community mechanisms, but also to ensure the privacy of the community, because the physiological state of women only for the sharing between pure girls.