Grasp the opportunity of the Times Nuggets mobile marketing

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In the face of the rapid development of mobile Internet, countless enterprises want to catch up with "mobile marketing" in time, then the mobile Internet and the traditional internet in the ascendant, what is the market potential? Innovation Workshop Chairman and CEO Kai-Fu Lee outspoken "artillery" : The potential opportunities for mobile internet are 14 times times that of PC Internet. It is no exaggeration to say that mobile internet marketing is bound to become a new enterprise development opportunities of the "golden means."

For most people, the first thing to think about mobile Internet is the micro-letter, which in less than two years to break through the "miracle" of 300 million users, has still become the focus of attention and research in the industry. And from the moment the enterprise dabbled in the micro-credit public platform, the two-dimensional code is like a "magic wand" will be more and more enterprises adsorption. However, in addition to the "sweep" of such a stereotyped pattern, many companies still do not really find the value of mobile marketing.

Earlier microblogging than micro-credit has also been rage, even today is the media, fast information, social media, the most ideal tool, coupled with the rapid popularity of mobile phone microblogging, so that corporate official certification microblogging overnight swept. No wonder Sina CEO Charles Chao in the release of the 2013 Q1 Annual report made it clear that the future of Sina products and business model will no longer from the PC to the mobile end of the extension, but the first to consider the mobile side, once again affirmed the mobile Internet in the future development of the important position. But for most small and medium-sized enterprises, the cost of continuous investment, in addition to bring a handful of fans and even zombie powder, and did not taste the sweetness of the microblog.

The app, which is called the mobile Internet Troika, is also the market potential for Twitter. In the middle of 2013, in mid-May, Apple released data saying that the total number of downloads from Apple app stores exceeded the 50 billion mark, and that the same day Google Play's app downloads reached 48 billion times, and app downloads were astounding. The popularity of app application in enterprise also arouses industry concern.

Tao Youdao Mobile Business School of mobile marketing experts believe that many SMEs want mobile internet marketing to become a cost-effective new marketing tool. The fact is that the vast majority of small and medium-sized enterprises have not yet found the application of the doorway, only the low-end strong push-type SMS advertising as the main marketing means, and mobile Internet marketing opportunity value far from matching.

There are many differences between the mobile Internet and the traditional internet, the mobile Internet is subject to the screen size of the mobile device, the user is focused, and the user's position and behavior are better positioned and used to cater to the characteristics of modern time fragmentation. "On May 28, the new 2013-Net marketing argument-Palm Salon fifth season," Youdao Mobile Business School of mobile marketing experts will be in the current mobile internet marketing era of corporate marketing opportunities, to share the mobile marketing field of new methods and skills, particularly noteworthy is its "easy business" Mobile Internet marketing concept, or will be for the planning of the Nuggets mobile Internet market enterprises to bring some new inspiration and reference.