Grasp the user herd mentality to make marketing-oriented web site better effect

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Herd psychology is everyone's normal psychology, in the normal business activities, herd psychology is applied incisively and vividly. The year before and last, the electricity paper in the market, is the use of herd mentality implementation of marketing planning success stories. The electric paper book is actually an electronic reader only, can use notebook, MP4, electronic dictionary and mobile phone and so on to replace. And that's when mobile handsets such as the ipad, which are more powerful than e-books, are available, and the paper is just an extremely castrated version of the ipad or laptop. Of course, this is not to say that the paper is useless, just in the whole product marketing and planning, the leading brand of electric paper book Han Wang has been well versed in marketing, successful grasp of people's herd mentality. The whole needless to say, from that year's Han Wang in the Chinese radio advertising copy can be known.

As a useful auxiliary tool for marketing, the construction of marketing-oriented website needs to make good use of the user's herd mentality. For example, we often see on the site of success stories, partners, easy qualification and other columns, there must be such a goal. In the construction of the site, if you can grasp the user's herd mentality, the site's marketing advantages can be more perfect play. Shanghai Web site production of the preferred brand pilotage technology, from the site of the page art design to the site functional module settings, from the site content maintenance updates to the rational application of marketing spreads, everywhere need to grasp the user's herd mentality.

The application of herd psychology in website art design

Website Art design is never a casual thing, to know for corporate websites, the vast majority of the site features and columns are extremely similar. Also said that the decision site and the site is different from the site design. Pleasing and professional exquisite design, one can effectively enhance the user experience, the second can also be helpful to marketing and user requirements of the content placed to eye-catching position, prompting users to produce herd mentality. In the homepage design, the general company will speak their own success stories, and more well-known partners placed in a prominent position. The author of the network company has a customer, requirements will be authorized to place the certificate in the home page, in fact, is also the use of herd mentality of a move.

The application of herd psychology in website function module

Although the vast majority of corporate Web site's column settings, but specific to different companies in the same industry, there are differences. For example, trading companies, generally easier to product and licensing as the focus of marketing. and decoration design company, it is easier to highlight its designers and operating experience, of course, cases are always the main site of this kind of company. Because the user sees this kind of website to think, they so have the credit, and so many big brands have chosen this company, I have what worry? In the site column settings, you can make good use of the customer herd mentality there are many, such as some companies in the site product display module embedded user evaluation, For example, Jingdong Mall's product display module has such a function. When you see 90% or even more users are giving praise, in the creation of the desire to buy, you will hesitate?

The application of herd psychology in Network marketing Plug-ins

Internet Information Center and its three production companies North Dragon Network is really smart, comply with E-commerce Web site development trend, as well as China's current social environment, the reality of the lack of credibility, launched a credible certification. And trusted authentication is the perfect way to improve the user's cognitive experience and make good use of the user's herd mentality. The Internet Information Center is the most authoritative authority for managing IP addresses and domain names in China, although it is not government organizations that exercise government functions and rights. And regardless of whether the credibility of the certification is profitable and how to face the question, the only small certification icon, its credibility to the site and grasp the user herd mentality of the initiative, is greatly helpful. The way to promote the herd mentality of users is more than this, not as many companies like to give the site a big brand of wardrobe, but also special emphasis on the official, the purpose is to win the trust of users.

Network marketing is also a way of selling, through the analysis of some of the user's psychological characteristics, and Web site design and function to show, it is easier to obtain marketing success. In fact, in website construction and network marketing, not only can use the herd psychology, but also can use people's fawning psychology, even some greedy desire and so on. The hustle and bustle of the time of the Leonardo da Vinci furniture, is the use of people's fawning psychology. Use the network to spread the convenient and fast advantage, low price discounts and even free promotions, such as online marketing methods are also numerous. Just a few days ago, on the eve of the Millennium Singles Day, the Big electric dealer's desperate discount promotional activities can be seen, pondering the use of psychology and how important to use. Shanghai website Construction Preferred brand pilotage technology (HTTP://WWW.JOYWEB.NET.CN) believes that the use of user psychology, and its use in website construction and network marketing, is also a way to enhance the user experience.