Grasping the search function of the user search psychology reasonable design station

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Search This behavior is the user often want to do, the purpose of user search is to find the structure they want to get, so we use Baidu or Google search for the information we want, and as people rely on the Internet, search this behavior is more and more common. In addition to searching, site search also appears to be particularly important, a site has a lot of data, users can not go to a page click to view, so this time users desperately need to find the site inside the search box, for those who do not have site search function of the website, suggest or design a search function. So what kind of search functionality is more in line with the user experience? The intent of the user search may be vague, for example: I search for "mobile phone" Taobao, but I did not specify what kind of brand to see the mobile phone, for these more extensive search terms, Taobao gave what results? The following figure:

Figure I: Taobao display classification

Taobao can see a lot of search results, the top show is all kinds of mobile phone classification, mobile phone brand classification, there are mobile phone main screen size classification and so on, and the following show is specific mobile phone products, the entire search results include two parts, one is the condition search box, the second is product information. According to the search results, users can then narrow the search to their liking, such as: specific to Samsung's 1.8-inch 5 million-pixel mobile phone, users may not be clear about the product they want, but through reasonable guidance to enable users to find the most wanted products or information. Big electric business platforms like Taobao, product types and quantities are very many, for users in the vast number of product data found in their own satisfaction is not easy, similar to the site such as Taobao search a lot of users of the search intention is to change, which needs to provide users with different choices, To meet their search needs. In addition to the above station search, there are some more personalized site search function. Here is an example of a tourist network:

Figure II: A tourist web site search box

As shown in figure II Similar to the search box, the author in several tourism sites have seen, the first part of the search box is to allow users to choose the starting point, click to choose the city name, the following search box can be entered destinations, attractions, hotels and so on. Imagine that you are a tourist, want to travel in this site to learn about tourism-related information, first of all, my purpose is very clear, I chose to travel with the group, but not from the driving tour. Then my travel range locked in short, but not familiar with the surrounding tourist attractions, so I would like to know more about this information, for example: I want to know about the tourist attractions around Beijing, then you can choose Beijing, and then fill in the tourist attractions you want. Search function is to facilitate the user, but some of the search function designed to make users do not understand, inconvenient to use, like some enterprises on the site obviously many products, but still use the form of a Drop-down box display content, such search conditions so that users choose to compare the head. Through the above two examples, we can obtain the site search function design of the two principles:

First, pay attention to the characteristics of data in the station. Different types of sites should choose a different site search, the enterprise station data less, product types are not many, so the general choice of a simple search box to add a condition limit on the line, but some of the large site of the consumer class is generally using Taobao site search. According to the site's data characteristics to design search function, not necessarily to imitate others, also not necessarily to design how beautiful, the aspects of simple and practical on the line. Second, user-friendly. Some sites on the product classification is not suitable to use the Drop-down box to display data, some sites on the classification of information can use the dropdown box to display, good site search can not only allow users to find their own data faster, but also make users feel convenient, easy to use, do not need to spend too much time to study how to do this thing. The above two points is the design of the site search function to pay attention to the two point principle.

User experience often have to start from the details, the new station on line to listen to the user's comments or suggestions, there are many problems you are not found, the Web site designers and ordinary users are still different. User experience is the process of continuous improvement, grasp the user's psychology is the most important thing, users want to do, want what, these you have to slowly groping, the author today to share a point of view, I hope everyone in doing SEO, more to think about some user experience and page design things, really good user experience to win in the starting point! This article source: txt ebook free download http://www.55660.com/first A5 stationmaster net reprint, please keep author link.