Grasping the user's conformity psychology is the key link of doing well website promotion

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I read an article a few days ago, the title is two real selling sesame Cake Boss's story caused by thinking. The implication of which I feel quite deep. The article said two together in a street to sell the sesame cake shop, the sesame seed is very good, the business starts all very good and the difference is not many, but after a long time, one's business started to be less, but the other family still crowded, the business is getting better. What the hell is this about? The store that got bad business because considering the customers in the morning to work in a hurry in line to waste time, so will now do is to do the sale of the customer to buy in advance. The other is still in the tradition of selling and queuing. Arguably, the previous family in order to take care of the user needs to change the production process of sesame cake should be more users, but the result is the opposite, instead of changing the traditional store business more and more good, this is why?

In fact, the truth is very simple, although the first store for the sake of users, as far as possible to meet the needs of users. But did not grasp the user's psychology. While another store kept the tradition of queuing, although the user delayed the time, but see outside the shop has always been queued, will virtually produce a herd mentality, that so many people buy, this store must be better than the other one, queuing is also worthwhile, as long as I have time to be sure to queue for purchase. It is the user of this herd mentality led to the store business is booming, improve the production process of sesame cake shop business deserted phenomenon.

From this thing we can learn a lot of promotion of the truth. Webmaster Network admin5.com triumphantly believe that the site to promote the user's herd mentality, you can guide the user toward the site in the direction of favorable. People have conformity, using this feature, virtually guide users is a good site to promote the key link. How to guide the user's herd psychology I think should start from the following three points.

Focus on the group effect in the promotion

Webmaster should learn to make group effect in website promotion. When one thing to do more people, the user's herd mentality will be stronger. such as Taobao Shop site, you can set up a few can predict the sale of goods to do enough publicity to attract more users to buy. and put the goods in the most eye-catching location of the shop, and show the number and number of purchases, as well as comments. In this way, other users when browsing the home page to see the product produced by the group effect, will create a herd mentality and interested in your shop.

Second, pay attention to the destructive effect of individual different opinions on the herd mentality

Users tend to form herd mentality, but they are most likely to be destroyed. In particular, it is more evident that there are individual comments on the contrary. We can see in the major digital sites, perhaps a lot of good evaluation of a commodity will allow customers to agree with the product of the herd mentality and purchase desire, but these comments in a small number of comments on the bad goods will reduce the user's herd behavior, perhaps 1 to 2 bad comments will destroy the user's this herd mentality

Third, focus on the cohesion of groups and the role of opinion leaders in guiding users

The stronger the cohesion of a group, the stronger the user's herd mentality. Opinion leaders such as pundits and industry celebrities have a great impact on the herd mentality of users. Therefore, the site should pay attention to the role of the public opinion in the publicity, strengthen the website and Industry Authority and the cooperation and promotion of the Organization. At the same time, the force of the group is huge, before the early primitive people events, regardless of the right or wrong, the cohesion of the Webmaster group makes most people fall to the webmaster, and the original people questioned. So it's critical to the group's boot page.

The above talk so much, how to grasp the user's herd mentality to know how to pay attention to users, understand users, grasp the user's psychological small details. Of course, to meet the needs of users is still the site to promote the optimization of the first task, and grasp the user's psychology to meet the needs of users as a prerequisite