Grass-roots online games tribal entrepreneurship competition 26 billion yuan market segments

Juyan in the 9th month of leaving the business, measured himself a weight: a whole 15 pounds of thin. This is his "achievement" that he has been working late in the last six months.　　However, he did not regret his choice of starting a business.　　Juyan was the editor-in-chief of the Chinese Webmaster Network (chinaz.com), and this April, he left the creation of 078 Games Network (www.078.com), which has become one of the grassroots tribes of the wealth of the game.　　In the afternoon of December 7, Populus euphratica in an interview with Tencent Technology, said, joining the entrepreneurial community is because of optimistic about this passionate industry, with the number of Chinese online games users surge, to provide them with a wealth of advisory content is undoubtedly full of business opportunities and "money." In fact, Juyan is only one of the participants in the domestic online gaming industry chain extending to the periphery. In the major online games giants earn pots full of the same time, the online service industry around the same wind. According to Cao Jin, vice president of the network, last year the entire market has 18.6 billion of operating income.　　In accordance with the online game companies to invest 10%-20% of the marketing cost calculation, online media companies can be divided into 1.8 billion-3.7 billion yuan of "soup."　　According to the market research company Analysys International (Analysys Analysys) recently released the report shows that this year's Chinese online games scale is expected to reach 26 billion yuan, the next three years China's online game market will reach 73.1 billion yuan, the user will reach 230 million. Early nuggets of the first fancy game portal field, in addition to 17173 founder of the Network Dragon CEO Liu Road far away, there are many play Net founder Lee Colling.　　Juyan said Lee Colling is one of his most respected predecessors, and his venture has also been influenced by Lee Colling. 2005 Lee Colling left NetEase, the establishment of dogs and more play nets. "At the beginning of 05, we were only five or six people, rented a house in the Tianhe King's Landing Garden, the initial funds were invested by some friends, about 1 million dollars."　　Lee Colling recalls. It is said that Lee Colling in the founder of more play Net won the Golden Hill CEO Lei 1 million dollars angel investment.　　2007 won the foreign Investment Morning Hing Venture (Morningsideventures) 4 million U.S. dollars in the first round of investments, August 2008, more play network developed to more than 170 people, and completed a second round of financing, won the Disney's steamboat nearly 6 million U.S. dollars of capital injection. Talking about the success of several financing, Lee Colling said, "What five minutes to melt 50 million, this is nonsense, investment for both sides are very cautious." "Juyan also pondered for a long time when he started his business. Because in the game portal domain, already has many websites to walk in the front, 17173, the Tencent game, many plays ...　　Compared with these first-step and well-funded predecessors, the newcomers seem to be struggling to break through. But Populus Euphratica soon persuaded himself. Because he noted that the current game site is mostly information as the core, in the interactive experience is still difficult to meet user needs. If a freshModel into this market, opportunities remain. This April, Populus euphratica farewell to the "old club" China Webmaster Network, a start to create a 078.com game network. In the subsequent entrepreneurial process, he almost regarded the company as his own dormitory, frequent stay up late overtime, the site a few easy its version, the personal health also slipped. But to his relief is: the site PR value (Google site rankings index) within six months rose to 7, the global site Alexa rankings also entered 10,000.　　This is very rare in the domestic game portal. Populus Euphratica often said that life is the crossroads of the wandering. Whenever you encounter a choice, you hesitate. When the choice is good, then desperately running.　　Don't look back, even if you're running naked. Investment or acquisition: the difficult choice of entrepreneurs April 2001 Network Dragon founded the "17173" website, and began to intervene online games.　　November 25, 2003, 17173 was Sohu at the cost of 20.5 million U.S. dollars to buy, the price at that time caused high concern. However, compared to today's online gaming information portals lined up, to raise millions or tens of thousands of dollars in the level, the Net Dragon sold 17173 now appears to be equal to "sale."　　Liu Luyuan CEO of the company explained that the main hope that more funds for game development, and the entrepreneurial team has a deep technical background rather than media background, so the original decision to sell 17173.　　Populus Euphratica also believes that the merger price and market size is proportional to the relationship, now the game site valuation Soaring, is the Chinese online games a silhouette of high-speed development. More play network is also a typical VC chase. In 2007, he won the first round of investment of 4 million U.S. dollars by foreign venture capital, and in August 2008, he received a steamboat of nearly 6 million dollars from Disney.　　Lee Colling also so after, Linxingping, Cai, become a personal webmaster new idol characters. According to Juyan revealed that the actual 078 game network start-up just started, there is the capital hope to join.　　But the website development is not mature enough, the valuation is low, Populus euphratica rejected similar request. In fact, online gaming portals are making a difficult choice between acquisitions and financing. and independent development, but also endure the great temptation and the challenge of the competitive environment.　　Analysis of the industry, the online games industry in China is still vulnerable to the impact of the policy, as dependent on the online gaming industry, the information site, its survival also faces many unknowns.　　Whether the online market segment can bring up listed companies according to market research company Analysys International (Analysys Analysys) recently released reports show that this year's Chinese online games scale is expected to reach 26 billion yuan, the next three years China's online game market will reach 73.1 billion yuan. In addition, with the global network game market Size, the recent domestic online games on overseas operations, but also to achieve certain achievements.　　Future market capacity continues to expand. However, the analysis of the view that China's online games rely on the "opium" pattern to attract players, but in the market competition andUnder the double restriction of policy supervision, the era of profiteering of Chinese online games will not last long. When the new net swims the enterprise secretly exerting force, aims at the profit and the listing goal, the net swims the periphery industry also unceasingly seeks the new market segment opportunity. Whether the market segment can create a wave of listing, still need to continue to wait and see.