Grassroots entertainment "star" era

Star Talent to promote the development of Internet applications has become the industry law, in the micro-Bo period has been used by the ease of the micro-letter era is a better, Ma Yunli push the exchanges are more than Liu, Shi Yuzhu, Ren Zhiqiang and other industries to increase popularity, the industry has a saying, look at a social app prospects, Let's see how many celebrity celebrities it can pull.

Micro-view online less than three months, has gathered hundreds of celebrity celebrities, there are all kinds of people, New Year's Day is actively driving nearly hundreds of stars Qi Brush micro-vision and fan interaction, official data, December 31, 2013, 24 hours a day total interaction reached 50 million, this figure for a new product, really not small. Fan Bingbing, xiaoming, Yang, ye, Su, Luo, Plume Springs, Liu 愷, lang, Xuan, Chen, Chen, Xuan, Zhang Qihan, Li Cheng and other mainland, Taiwan, South Korea more than 80 star artists, as well as more than 100 of the Super luxury lineup, indeed have a certain appeal.

Short video in foreign countries is a popular social application, and to the domestic stage, the first to become a star and fans of the new way of interaction, this is mainly because the domestic netizens on the short video has not formed the habit of use, there are not a few friends to play, it is difficult to arouse their own fun. The biggest advantage of the development of social product applications through stardom is that can be a short period of time to drive a large number of users, and when users pay attention to their own idol star, each other will have a social intersection, which formed a social network, especially Tencent has the most powerful QQ, micro-letter, A network of social networks, such as Weibo, with three of large networks at the same time, will quickly complement another social-product vision, creating a new social networking. Tencent's matrix is a social layout, and it's so jealous that it helps Tencent remain invincible in the social arena.

However, Tencent can invite stars to open micro-vision is also star happy. Fortunately there are micro-blogging, micro-letter cases in the former, micro-vision has no need to explain its market value, micro-bo, micro-letter for many stars to bring huge benefits to other stars envy, in the early stage of product development to give support, will change the flow of products side support, in the star more than fans of the era, the deal is very cost-effective. Chen Yao is able to fire to today's extent, and its micro-bo tens of millions of fans have a large part of the reason, this is Chen Yao was active with Sina in exchange for the enviable return of the people. To become a micro-broad wrist, not only can increase the right to speak, advertising revenue is considerable, the Star forward micro-blog advertising is already known, and Chen member fees are taken to relish.

Data show that, like Jiong fans, in just three months has been more than 1 million, speed comparable to the previous microblog queen. Some micro-vision, also has fans to build their own fan group, which in the past other social products are not, micro-bo, micro-letter experience, many interest groups have begun to focus on micro-vision.

As long as there are fans do not worry about no new revenue, micro-video features, it can create a lot of revenue, just a few two common ways, such as text can be implanted ads, short video can be more quietly implanted more ads, in addition, the star micro-letter can collect membership fees for fans, micro-view more can, Because of its intimate nature, to be able to send to a specific group, then one months 10 yuan membership fee, a week to fan 1 star life short video, 100,000 fans to pay the words one months is 1 million, a year is 12 million, this is also a very expensive for the star's income.

Short videos fill a void in social applications, this is like the beginning of the micro-letter, netizens need to have a process of acceptance, so Tencent actively mobilize the star resources, through the stars to drive their own fans to use micro-vision, this trick is indeed useful, fans see their idols in the use of micro-vision interaction, have to move closer to it.

coincided with the New Year's Day, micro-vision occasion organization Stars launched a micro-vision of the annual party, (for the benefit of the latter) stars are very strong, there are send blessings, show talent, there are funny selling Meng, there are playing music, and so on and so on, and so on, in order to get the support of fans have to play.

In any case, through this year's activities, micro-vision has entered the view of netizens, stars, a variety of fun programs, at any time to share, 0 distance interaction and so on, these have deepened the impression of micro-vision netizens. However, the stars of the "juggling" is not my concern, I am more concerned about the micro-view of the form of the annual party will be the internet industry and entertainment industry to bring new market opportunities.

The development of social media is changing life, and the collection of short videos and social networks may be a spark. Stars use short video to make content, spread through social networks, and do well, this form of influence beyond a party is almost minutes. Of course, the stage performance, the behind-the-scenes video-sharing interactive party form, may be more to arouse fans scream, accustomed to the front fans, the star behind the scenes have more curiosity.

How do you feel about using the short video to do the party? I think it works. The nature of marketing promotion of excluding itself does not talk about, the micro-vision of the cross-year party, is to the entertainment industry a meaningful cross-border attempt, on this basis there will be more optimization of innovation, now I am looking forward to whether there will be more wonderful performance, if the Thunder in the Spring Festival over the Spring Festival gala, the short video will be a complete outbreak. Feng, be careful, the short video can be made by private custom.

Wen/Wang Liyang